[Hidden-tech] Term: Website Language Evaluation

[Bram Moreinis]

Hi, Christine.

What's different about web copywriting (in addition to paragraphs being 
short and scannable) is search engine optimization.

You need to repeat the keywords you are optimizing for, and include 
"proximal" keywords so Google knows what kinds of search terms to show 
the page for.   There's a zillion resources about how to write SEO text, 
and lots of implications for other aspects of the website which the 
copywriter and the site developer need to collaborate on.  Read some of 
those!

Rob Laporte is a master at SEO and quite busy.  I doubt he'd be 
concerned about your competing with him, so maybe he'll chime in if he 
has the time.

-Bram

On 1/25/23 11:03 AM, Marcia Yudkin via Hidden-discuss wrote:
>
> Hi Christine,
>
> Improving all the wording is generally known as copywriting - or 
> writing/editing marketing copy.
>
> However, when you speak with clients it's best to simply talk about 
> the benefit to them - that you'll be improving the wording to make a 
> better business impression and bring them more business.
>
> Marcia Yudkin
> Goshen, MA
> Publisher, Introvert UpThink
> https://www.introverupthink.com
>
> On Wednesday, January 25, 2023, 10:53:26 AM EST, Christine Dutton via 
> Hidden-discuss <hidden-discuss at lists.hidden-tech.net> wrote:
>
>
> Hello Hidden Tech Community,
>
> I am seeking information regarding the language that might be used for 
> website developers as they speak with clients about proofreading, 
> editing, and adjusting language to better market their product or 
> service on their website. I do know that I can craft some language of 
> my own when referring to adjusting language to websites, but I 
> wondered if there is a common "buzzword" that is used by website 
> developers.
>
> I would appreciate any thoughts/information that you have on this 
> question.
>
> Thanks!
>
> Christine
>
> *Christine Dutton, Owner*
> *Dutton Consulting*
> *(413) 626-6377*
> *Northampton, Massachusetts*
>
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-- 
	
Bram Moreinis (he/him), Room 42
Computer Science Teacher / Technology Coordinator
Springfield Renaissance School 
<https://www.springfieldrenaissanceschool.org/home>
‪845-750-2412‬ (cell)

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