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<p>Hi, Christine. <br>
</p>
<p>What's different about web copywriting (in addition to paragraphs
being short and scannable) is search engine optimization. <br>
</p>
<p>You need to repeat the keywords you are optimizing for, and
include "proximal" keywords so Google knows what kinds of search
terms to show the page for. There's a zillion resources about
how to write SEO text, and lots of implications for other aspects
of the website which the copywriter and the site developer need to
collaborate on. Read some of those!</p>
<p>Rob Laporte is a master at SEO and quite busy. I doubt he'd be
concerned about your competing with him, so maybe he'll chime in
if he has the time. <br>
</p>
<p>-Bram<br>
</p>
<div class="moz-cite-prefix">On 1/25/23 11:03 AM, Marcia Yudkin via
Hidden-discuss wrote:<br>
</div>
<blockquote type="cite"
cite="mid:1585418360.1104831.1674662617350@mail.yahoo.com">
<meta http-equiv="content-type" content="text/html; charset=UTF-8">
<div> <br>
Hi Christine,<br>
<br>
Improving all the wording is generally known as copywriting - or
writing/editing marketing copy.<br>
<br>
However, when you speak with clients it's best to simply talk
about the benefit to them - that you'll be improving the wording
to make a better business impression and bring them more
business.<br>
<br>
Marcia Yudkin<br>
Goshen, MA<br>
Publisher, Introvert UpThink<br>
<a class="moz-txt-link-freetext" href="https://www.introverupthink.com">https://www.introverupthink.com</a> <br>
<br>
</div>
<div class="yahoo_quoted" style="margin:10px 0px 0px
0.8ex;border-left:1px solid #ccc;padding-left:1ex;">
<div style="font-family:'Helvetica Neue', Helvetica, Arial,
sans-serif;font-size:13px;color:#26282a;">
<div> On Wednesday, January 25, 2023, 10:53:26 AM EST,
Christine Dutton via Hidden-discuss
<a class="moz-txt-link-rfc2396E" href="mailto:hidden-discuss@lists.hidden-tech.net"><hidden-discuss@lists.hidden-tech.net></a> wrote: </div>
<div><br>
</div>
<div><br>
</div>
<div>
<div id="yiv9571049529">
<div dir="ltr">Hello Hidden Tech Community,
<div><br>
</div>
<div>I am seeking information regarding the language
that might be used for website developers as they
speak with clients about proofreading, editing, and
adjusting language to better market their product or
service on their website. I do know that I can craft
some language of my own when referring to adjusting
language to websites, but I wondered if there is a
common "buzzword" that is used by website developers. </div>
<div><br>
</div>
<div>I would appreciate any thoughts/information that
you have on this question. </div>
<div><br>
</div>
<div>Thanks!</div>
<div><br>
</div>
<div>Christine<br>
<div>
<div>
<div dir="ltr"
class="yiv9571049529gmail_signature">
<div dir="ltr"><br>
<div><b><font color="#0b5394">Christine
Dutton, Owner</font></b></div>
<div><b><font color="#0b5394">Dutton
Consulting</font></b></div>
<div><b><font color="#0b5394">(413) 626-6377</font></b></div>
<div><b><font color="#0b5394">Northampton,
Massachusetts</font></b></div>
<div><br>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
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