[Hidden-tech] Term: Website Language Evaluation

[Christine Dutton]

Hi Marcia,

Thanks for your reply! I know that it is copy editing, and I was just
curious if there was a highly common buzzword for my communications
purposes and for absorbing it into my personal and professional lexicon. I
also understand that talking about benefits is essential. My experience
goes all the way back to SPIN selling in the 80's, so I totally get it on
selling benefits (as just one piece of a sales approach). I think your
point is great for everyone in the group!

Christine

On Wed, Jan 25, 2023 at 11:03 AM Marcia Yudkin <yudkinyudkin at yahoo.com>
wrote:

>
> Hi Christine,
>
> Improving all the wording is generally known as copywriting - or
> writing/editing marketing copy.
>
> However, when you speak with clients it's best to simply talk about the
> benefit to them - that you'll be improving the wording to make a better
> business impression and bring them more business.
>
> Marcia Yudkin
> Goshen, MA
> Publisher, Introvert UpThink
> https://www.introverupthink.com
>
> On Wednesday, January 25, 2023, 10:53:26 AM EST, Christine Dutton via
> Hidden-discuss <hidden-discuss at lists.hidden-tech.net> wrote:
>
>
> Hello Hidden Tech Community,
>
> I am seeking information regarding the language that might be used for
> website developers as they speak with clients about proofreading, editing,
> and adjusting language to better market their product or service on
> their website. I do know that I can craft some language of my own when
> referring to adjusting language to websites, but I wondered if there is a
> common "buzzword" that is used by website developers.
>
> I would appreciate any thoughts/information that you have on this
> question.
>
> Thanks!
>
> Christine
>
> *Christine Dutton, Owner*
> *Dutton Consulting*
> *(413) 626-6377*
> *Northampton, Massachusetts*
>
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