[Hidden-tech] Term: Website Language Evaluation

[Christine Dutton]

Thank you for all of this great information, Aaron!


On Wed, Jan 25, 2023 at 3:10 PM Aaron Taylor-Waldman <
aaron at taylorwaldman.com> wrote:

> On the subject 'writing for the web', I've purchased this book 3 times
> (and kept giving it to clients): https://www.nicelysaid.co/
>
> ^ This is circa 2019, and 'writing for the web' is probably overlapping
> with 'ux writing' and similar, since marketing sites are often driving
> conversions (ie, clicking stuff)—the language used around CTAs and buttons
> and whatnot matters, too.
>
> Here's a tangible example of writing guidelines for internal use—
> including writing for the web + SEO — by a company in the EU:
>
> https://brand.ccv.eu/00cda577b/p/2321e9-how-to-use-our-writing-guidelines/b/21bdea
>
> And more blunt/succinct recommendations for a consumer brand (also for
> internal use): https://design.hellyhansen.com/1b4c2ca6d/p/22bb39-web
>
> For context, I'm a designer, and often find myself trying to rewrite
> jargon-laden copy for a website or app/product—though I am no copywriter!
>
>
>
>
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