<div dir="ltr">Thank you for all of this great information, Aaron! <div><br></div></div><br><div class="gmail_quote"><div dir="ltr" class="gmail_attr">On Wed, Jan 25, 2023 at 3:10 PM Aaron Taylor-Waldman <<a href="mailto:aaron@taylorwaldman.com">aaron@taylorwaldman.com</a>> wrote:<br></div><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left-width:1px;border-left-style:solid;border-left-color:rgb(204,204,204);padding-left:1ex"><div dir="ltr"><div class="gmail_default" style="font-size:large">On the subject 'writing for the web', I've purchased this book 3 times (and kept giving it to clients): <a href="https://www.nicelysaid.co/" target="_blank">https://www.nicelysaid.co/</a></div><div class="gmail_default" style="font-size:large"><br></div><div class="gmail_default" style="font-size:large">^ This is circa 2019, and 'writing for the web' is probably overlapping with 'ux writing' and similar, since marketing sites are often driving conversions (ie, clicking stuff)—the language used around CTAs and buttons and whatnot matters, too. </div><div class="gmail_default" style="font-size:large"><br></div><div class="gmail_default" style="font-size:large">Here's a tangible example of writing guidelines for internal use— including writing for the web + SEO — by a company in the EU:</div><div class="gmail_default" style="font-size:large"><a href="https://brand.ccv.eu/00cda577b/p/2321e9-how-to-use-our-writing-guidelines/b/21bdea" target="_blank">https://brand.ccv.eu/00cda577b/p/2321e9-how-to-use-our-writing-guidelines/b/21bdea</a><br></div><div class="gmail_default" style="font-size:large"><br></div><div class="gmail_default" style="font-size:large">And more blunt/succinct recommendations for a consumer brand (also for internal use): <a href="https://design.hellyhansen.com/1b4c2ca6d/p/22bb39-web" target="_blank">https://design.hellyhansen.com/1b4c2ca6d/p/22bb39-web</a></div><div class="gmail_default" style="font-size:large"><br></div><div class="gmail_default" style="font-size:large">For context, I'm a designer, and often find myself trying to rewrite jargon-laden copy for a website or app/product—though I am no copywriter!</div><div class="gmail_default" style="font-size:large"><br></div><div class="gmail_default" style="font-size:large"><br></div><div class="gmail_default" style="font-size:large"><br></div><div class="gmail_default" style="font-size:large"></div></div>
</blockquote></div>