Hi Christine, Improving all the wording is generally known as copywriting - or writing/editing marketing copy. However, when you speak with clients it's best to simply talk about the benefit to them - that you'll be improving the wording to make a better business impression and bring them more business. Marcia Yudkin Goshen, MA Publisher, Introvert UpThink https://www.introverupthink.com On Wednesday, January 25, 2023, 10:53:26 AM EST, Christine Dutton via Hidden-discuss <hidden-discuss at lists.hidden-tech.net> wrote: Hello Hidden Tech Community, I am seeking information regarding the language that might be used for website developers as they speak with clients about proofreading, editing, and adjusting language to better market their product or service on their website. I do know that I can craft some language of my own when referring to adjusting language to websites, but I wondered if there is a common "buzzword" that is used by website developers. I would appreciate any thoughts/information that you have on this question. Thanks! Christine Christine Dutton, OwnerDutton Consulting(413) 626-6377Northampton, Massachusetts _______________________________________________ Hidden-discuss mailing list - home page: http://www.hidden-tech.net Hidden-discuss at lists.hidden-tech.net You are receiving this because you are on the Hidden-Tech Discussion list. If you would like to change your list preferences, Go to the Members page on the Hidden Tech Web site. http://www.hidden-tech.net/members -------------- next part -------------- An HTML attachment was scrubbed... URL: <http://lists.hidden-tech.net/pipermail/hidden-discuss/attachments/20230125/778597d4/attachment.html>