[Hidden-tech] Book designers

[Humera Fasihuddin]

Thanks, Shel. I kept my inquiry short because I've been practicing the art
of writing short emails :)

Basically, the social scientists that coined the term 'communities of
practice' were asked to write a white paper on us and they liked what they
learned so much that they asked to dig deeper. They suggested we turn it
into a short book (trailer launched here back when we were funded by an NSF
grant <http://universityinnovationfellows.org/designingforchange/>). We are
looking for something that would have the design ethos of the beautiful
book Make Space
<https://www.amazon.com/dp/B00CLZSGDU/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1>
or the Leap Year Project
<https://www.amazon.com/dp/B00CLZSGDU/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1>,
written by colleagues of mine at the Stanford d.school.

I'm looking for people who have a proven track record of doing design work
like this. We have lots of rich photography collected over the five years
of the program. We also have a person on our team who would serve as
project manager to do any remaining content revisions, gather photos
reflecting the stories, etc. And we could go the self-publishing route.

Target audience: academia, program managers, social scientists

Price point: cover costs + any proceeds contributing to students who need
scholarships to engage in our program

High quality from a design standpoint, not a high-end coffee table book

Interior and cover required.

Thanks, all, for the responses so far. If anyone feels they're portfolio
reflects what I just described, please feel free to direct message me at
humera at humera.com.

Best,
Humera.


__________________________________________________________
Humera Fasihuddin, Co-Director, University Innovation Fellows
<http://www.universityinnovationfellows.org/>
... a program of the d.school at Stanford University
<http://dschool.stanford.edu/university-innovation-fellows/>.
e: humera at universityinnovation.org
c: 413-222.5400

LEARN about the impact Fellows have on their campus.
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ATTEND our faculty workshop at the Stanford University d.school
<http://universityinnovationfellows.org/teachingandlearningstudio/>.

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<http://universityinnovationfellows.org/apply/application/>.

On Tue, Aug 29, 2017 at 3:23 PM, Shel Horowitz <shel at principledprofit.com>
wrote:

> Hi, Humera, I might have a recommendation for you, but I need to know
> more--different designers have different strengths:
>
>    - What's the specific topic. Even knowing that it's a business book
>    isn't enough. A book on the stock market might not want the same designer
>    as a book on injecting profitable environmental and social change into the
>    core business (disclosure: that second one is the topic of my own 10th
>    book, Guerrilla Marketing to Heal the World)
>    - Who's the audience?
>    - Do you have a sense of the price point?
>    - What sales channels will you be using?
>    - Where does this project fall on the price/quality continuum?
>    - Are you looking for interior design, cover design, or both (some are
>    better at one than the other; as an example, I've had a certain very
>    affordable design firm do lots of covers for my clients, but I would
>    *never* use them for an interior, even though they do them)
>
> Since 2004, a substantial portion of my consulting practice is working
> with writers who want to be well-published and well-marketed authors. I've
> recommended many different designers depending on answers to these kids of
> questions.
>
> --> BUT bringing in a cover designer is something that shouldn't happen
> until certain other things are set in stone (in some cases, choosing an
> interior designer might be earlier in the process). I've seen so many
> clients go to press with the wrong title or not understand who's going to
> buy and why. In the 1980s and 1990s, back before I knew what I know today,
> I (or my publisher) went to press a few times with books that had weak
> titles. In my more recent books, I spent a lot of time getting the title
> and subtitle right.
>
> Please also see the off-list response I'll send in a moment.
>
>
> Shel Horowitz - "The Transformpreneur"(sm)
> ________________________________________________
> Watch (and please share) my TEDx Talk,
> "Impossible is a Dare: Business for a Better World"
> *http://www.ted.com/tedx/events/11809
> <http://www.ted.com/tedx/events/11809>*
>
> Contact me to bake in profitability while addressing hunger,
> poverty, war, and catastrophic climate change
>
> Twitter: @shelhorowitz
>
> * First business ever to be Green America Gold Certified
> * Inducted into the National Environmental Hall of Fame
>
> http://goingbeyondsustainability.com
> http://transformpreneur.com
> mailto:shel at greenandprofitable.com * 413-586-2388
> Award-winning, best-selling author of 10 books. Latest:
> Guerrilla Marketing to Heal the World (co-authored with Jay Conrad
> Levinson)
>
> _________________________________________________
>
> On Mon, Aug 28, 2017 at 10:30 PM, Humera Fasihuddin <humera at humera.com>
> wrote:
>
>> I am in the market for a book designer who has experience producing
>> 'designerly' business books. If you have any suggestions, please point me
>> in the direction of their previous work.
>> Humera.
>> --
>> Humera Fasihuddin, Co-Director, University Innovation Fellows D.school,
>> Stanford University Mobile: 413-222-5400 <(413)%20222-5400>
>>
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