[Hidden-tech] Book designers

[Shel Horowitz]

Hi, Humera, I might have a recommendation for you, but I need to know
more--different designers have different strengths:

   - What's the specific topic. Even knowing that it's a business book
   isn't enough. A book on the stock market might not want the same designer
   as a book on injecting profitable environmental and social change into the
   core business (disclosure: that second one is the topic of my own 10th
   book, Guerrilla Marketing to Heal the World)
   - Who's the audience?
   - Do you have a sense of the price point?
   - What sales channels will you be using?
   - Where does this project fall on the price/quality continuum?
   - Are you looking for interior design, cover design, or both (some are
   better at one than the other; as an example, I've had a certain very
   affordable design firm do lots of covers for my clients, but I would
   *never* use them for an interior, even though they do them)

Since 2004, a substantial portion of my consulting practice is working with
writers who want to be well-published and well-marketed authors. I've
recommended many different designers depending on answers to these kids of
questions.

--> BUT bringing in a cover designer is something that shouldn't happen
until certain other things are set in stone (in some cases, choosing an
interior designer might be earlier in the process). I've seen so many
clients go to press with the wrong title or not understand who's going to
buy and why. In the 1980s and 1990s, back before I knew what I know today,
I (or my publisher) went to press a few times with books that had weak
titles. In my more recent books, I spent a lot of time getting the title
and subtitle right.

Please also see the off-list response I'll send in a moment.


Shel Horowitz - "The Transformpreneur"(sm)
________________________________________________
Watch (and please share) my TEDx Talk,
"Impossible is a Dare: Business for a Better World"
*http://www.ted.com/tedx/events/11809
<http://www.ted.com/tedx/events/11809>*

Contact me to bake in profitability while addressing hunger,
poverty, war, and catastrophic climate change

Twitter: @shelhorowitz

* First business ever to be Green America Gold Certified
* Inducted into the National Environmental Hall of Fame

http://goingbeyondsustainability.com
http://transformpreneur.com
mailto:shel at greenandprofitable.com * 413-586-2388
Award-winning, best-selling author of 10 books. Latest:
Guerrilla Marketing to Heal the World (co-authored with Jay Conrad Levinson)

_________________________________________________

On Mon, Aug 28, 2017 at 10:30 PM, Humera Fasihuddin <humera at humera.com>
wrote:

> I am in the market for a book designer who has experience producing
> 'designerly' business books. If you have any suggestions, please point me
> in the direction of their previous work.
> Humera.
> --
> Humera Fasihuddin, Co-Director, University Innovation Fellows D.school,
> Stanford University Mobile: 413-222-5400 <(413)%20222-5400>
>
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