[Hidden-tech] Book designers

[Shel Horowitz]

I've forwarded this info to a person I know who is very skilled at working
with photographic books. If she's interested, I'll connect you.


Shel Horowitz - "The Transformpreneur"(sm)
________________________________________________
Watch (and please share) my TEDx Talk,
"Impossible is a Dare: Business for a Better World"
*http://www.ted.com/tedx/events/11809
<http://www.ted.com/tedx/events/11809>*

Contact me to bake in profitability while addressing hunger,
poverty, war, and catastrophic climate change

Twitter: @shelhorowitz

* First business ever to be Green America Gold Certified
* Inducted into the National Environmental Hall of Fame

http://goingbeyondsustainability.com
http://transformpreneur.com
mailto:shel at greenandprofitable.com * 413-586-2388
Award-winning, best-selling author of 10 books. Latest:
Guerrilla Marketing to Heal the World (co-authored with Jay Conrad Levinson)

_________________________________________________

On Tue, Aug 29, 2017 at 3:58 PM, Humera Fasihuddin <humera at humera.com>
wrote:

> Thanks, Shel. I kept my inquiry short because I've been practicing the art
> of writing short emails :)
>
> Basically, the social scientists that coined the term 'communities of
> practice' were asked to write a white paper on us and they liked what they
> learned so much that they asked to dig deeper. They suggested we turn it
> into a short book (trailer launched here back when we were funded by an
> NSF grant <http://universityinnovationfellows.org/designingforchange/>).
> We are looking for something that would have the design ethos of the
> beautiful book Make Space
> <https://www.amazon.com/dp/B00CLZSGDU/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1>
> or the Leap Year Project
> <https://www.amazon.com/dp/B00CLZSGDU/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1>,
> written by colleagues of mine at the Stanford d.school.
>
> I'm looking for people who have a proven track record of doing design work
> like this. We have lots of rich photography collected over the five years
> of the program. We also have a person on our team who would serve as
> project manager to do any remaining content revisions, gather photos
> reflecting the stories, etc. And we could go the self-publishing route.
>
> Target audience: academia, program managers, social scientists
>
> Price point: cover costs + any proceeds contributing to students who need
> scholarships to engage in our program
>
> High quality from a design standpoint, not a high-end coffee table book
>
> Interior and cover required.
>
> Thanks, all, for the responses so far. If anyone feels they're portfolio
> reflects what I just described, please feel free to direct message me at
> humera at humera.com.
>
> Best,
> Humera.
>
>
> __________________________________________________________
> Humera Fasihuddin, Co-Director, University Innovation Fellows
> <http://www.universityinnovationfellows.org/>
> ... a program of the d.school at Stanford University
> <http://dschool.stanford.edu/university-innovation-fellows/>.
> e: humera at universityinnovation.org
> c: 413-222.5400
>
> LEARN about the impact Fellows have on their campus.
> <http://universityinnovationfellows.org/about-us/what-fellows-do/>
>
> ATTEND our faculty workshop at the Stanford University d.school
> <http://universityinnovationfellows.org/teachingandlearningstudio/>.
>
> SPONSOR Fellows for the Spring 2018 Cohort by October 30th, 2017
> <http://universityinnovationfellows.org/apply/application/>.
>
> On Tue, Aug 29, 2017 at 3:23 PM, Shel Horowitz <shel at principledprofit.com>
> wrote:
>
>> Hi, Humera, I might have a recommendation for you, but I need to know
>> more--different designers have different strengths:
>>
>>    - What's the specific topic. Even knowing that it's a business book
>>    isn't enough. A book on the stock market might not want the same designer
>>    as a book on injecting profitable environmental and social change into the
>>    core business (disclosure: that second one is the topic of my own 10th
>>    book, Guerrilla Marketing to Heal the World)
>>    - Who's the audience?
>>    - Do you have a sense of the price point?
>>    - What sales channels will you be using?
>>    - Where does this project fall on the price/quality continuum?
>>    - Are you looking for interior design, cover design, or both (some
>>    are better at one than the other; as an example, I've had a certain very
>>    affordable design firm do lots of covers for my clients, but I would
>>    *never* use them for an interior, even though they do them)
>>
>> Since 2004, a substantial portion of my consulting practice is working
>> with writers who want to be well-published and well-marketed authors. I've
>> recommended many different designers depending on answers to these kids of
>> questions.
>>
>> --> BUT bringing in a cover designer is something that shouldn't happen
>> until certain other things are set in stone (in some cases, choosing an
>> interior designer might be earlier in the process). I've seen so many
>> clients go to press with the wrong title or not understand who's going to
>> buy and why. In the 1980s and 1990s, back before I knew what I know today,
>> I (or my publisher) went to press a few times with books that had weak
>> titles. In my more recent books, I spent a lot of time getting the title
>> and subtitle right.
>>
>> Please also see the off-list response I'll send in a moment.
>>
>>
>> Shel Horowitz - "The Transformpreneur"(sm)
>> ________________________________________________
>> Watch (and please share) my TEDx Talk,
>> "Impossible is a Dare: Business for a Better World"
>> *http://www.ted.com/tedx/events/11809
>> <http://www.ted.com/tedx/events/11809>*
>>
>> Contact me to bake in profitability while addressing hunger,
>> poverty, war, and catastrophic climate change
>>
>> Twitter: @shelhorowitz
>>
>> * First business ever to be Green America Gold Certified
>> * Inducted into the National Environmental Hall of Fame
>>
>> http://goingbeyondsustainability.com
>> http://transformpreneur.com
>> mailto:shel at greenandprofitable.com * 413-586-2388
>> Award-winning, best-selling author of 10 books. Latest:
>> Guerrilla Marketing to Heal the World (co-authored with Jay Conrad
>> Levinson)
>>
>> _________________________________________________
>>
>> On Mon, Aug 28, 2017 at 10:30 PM, Humera Fasihuddin <humera at humera.com>
>> wrote:
>>
>>> I am in the market for a book designer who has experience producing
>>> 'designerly' business books. If you have any suggestions, please point me
>>> in the direction of their previous work.
>>> Humera.
>>> --
>>> Humera Fasihuddin, Co-Director, University Innovation Fellows D.school,
>>> Stanford University Mobile: 413-222-5400 <(413)%20222-5400>
>>>
>>> _______________________________________________
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>>
>>
>
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