[Hidden-tech] Reputation Management

[Shel Horowitz]

Jim outlines a strategy that I largely agree with, but with one big
difference: I do NOT advocate buying every possible domain variant. Get the
.com and if there is such a thing, .med. It is a no-win situation trying to
keep up with thousands of possible domain variants.

Naming is an area where I can provide some help. It might be a good
opportunity for him to think about his overall business identity; there may
be some blessings in disguise has he turns a problem into opportunity ;-).


Shel Horowitz - "The Transformpreneur"(sm)
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On Thu, Apr 21, 2016 at 5:29 PM, Annamarie Pluhar <
annamarie at pluharconsulting.com> wrote:

>
>
>
> Hi
>
> So I thought I'd ask this list whether anyone has any good strategies
> for dealing with this problem.
>
> A friend of mine runs a dental practice. I won't say who it is - but
> just say that he has a business name that incorporates dentistry with
> his town. Well it turns out that there is another town in a distant
> state and a dental practice that has exactly the same name.
>
> The problem is that the far away business got some very negative reviews
> and my friend is losing lots of business because the person seeing it
> doesn't realize that it's not HIS business in New England. This shows up
> on Google doing a search.
>
> Of course you can't call anyone at Google. I'm wondering whether anyone
> has any ideas for how to remedy this problem.
>
> ??
>
> Thanks
> Annamarie
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