[Hidden-tech] Reputation Management

[Kristi]

One caveat on DIY incorporation, esp. in Mass: Dental practices must be
Professional Corporations or Professional LLCs, and there are some
additonal requirements to meet that.  If already INC or LLC in Mass, you
can change your name with the Secretary of State, DOR and the IRS - ask
your accountant about the requirements for the tax authorities - it may be
a pain to change name and easier to start anew, but there are benefits to
business continuity.

DIY entity formations, IMHO, should at the very least be reviewed by a
Mass. attorney to make sure you haven't missed critical details and/or to
correct any mistakes or omissions in the DIY filing. Your business is very
important. Would you buy a 1000 amp electrical panel at Home Depot and
install it using the package instructions?

My 2 Cents. What a rotten thing to have happen.  Good luck!


Kristi A. Bodin
199 Turnpike Road
Montague, MA  01351
h: 413-863-2858
c: 413-695-9848
krystyobolyte at gmail.com
http://twitter.com/MarthazKristi
http://www.linkedin.com/in/kristibodin
http://www.facebook.com/kristi.bodin



On Thu, Apr 21, 2016 at 9:32 PM, ussailis at shaysnet.com <
ussailis at shaysnet.com> wrote:

>
>
>
> Not very difficult.
>
> 1. Have him incorporate or LLC in his state. Incorporate here means
> whatever medical businesses do that we do as incorporation in Mass.
>
> If he is in MA, forget incorporating in Delaware, since he will still have
> to pay the annual Inc fees to MA anyway.
>
> For a Capt S corp in the Commonwealth the annual fee is $456 + $109. Cheap
> because it provides that that business name is his, in the state of the
> Inc.
>
> 2. Pick a new business name. Be careful here. One solution is something
> like "Joe's Dentistry of Florence, Mass" but I think that is a terrible
> name. Perhaps "Massachusetts Painless" (again awful).
>
> Obviously I am not at good business name picking. Pick something unique
> that doesn't fit in another state.
>
> 3. Don't register the name with an incorporation until the web URL with the
> same name is found and secured. Then buy all the hyphenated names and all
> the extension URLs that can be associated with that name.
>
> I guess name picking should be done early, checking the web before noon and
> getting URLs shortly after.
>
> I missed on the last part. I should have acquired Nationalwireless.net
> .org  .ca, along with the hyphenated versions.
>
> If the choice is a hyphenated name that also secure all the un-hyphenated
> names. This is cheap insurance to secure a name.
>
> URLs can often be bought for 5 years at a time. This minimizes worrying
> about another bill that is due, or about a credit card that had to be
> changed.
>
> Incorporating.
>
> You can do it yourself. Nolo Press has a few useful, very low cost, books.
> Here the Commonwealth did have some info on line, presumably it is still
> there.
>
> If your friend is still concerned about all the legal mumbo-jumbo, note
> that my son filled out the Inc papers when he was about 20. His college
> education? The school of hard knocks.
>
> After he was finished, I called a lawyer / account who tolde me to add a
> line about holding patents.
>
>
> Jim Ussailis
>
>
> Original email:
> -----------------
> From: Annamarie Pluhar annamarie at pluharconsulting.com
> Date: Thu, 21 Apr 2016 17:29:12 -0400
> To: hidden-discuss at lists.hidden-tech.net
> Subject: [Hidden-tech] Reputation Management
>
>
>
>
>
> Hi
>
> So I thought I'd ask this list whether anyone has any good strategies
> for dealing with this problem.
>
> A friend of mine runs a dental practice. I won't say who it is - but
> just say that he has a business name that incorporates dentistry with
> his town. Well it turns out that there is another town in a distant
> state and a dental practice that has exactly the same name.
>
> The problem is that the far away business got some very negative reviews
> and my friend is losing lots of business because the person seeing it
> doesn't realize that it's not HIS business in New England. This shows up
> on Google doing a search.
>
> Of course you can't call anyone at Google. I'm wondering whether anyone
> has any ideas for how to remedy this problem.
>
> ??
>
> Thanks
> Annamarie
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