[Hidden-tech] Reputation Management

Janet McKenna Lowry janet.mckenna.lowry at gmail.com
Fri Apr 22 14:42:31 EDT 2016


Just to weigh in on the naming, I can recommend:

*Don't Call It That *by Eli Altman

The author was willing to give tips via Twitter for a friend of mine, and I
found it incredibly useful just on its own.

On Thu, Apr 21, 2016 at 9:32 PM, ussailis at shaysnet.com <
ussailis at shaysnet.com> wrote:

>
>
>
> Not very difficult.
>
> 1. Have him incorporate or LLC in his state. Incorporate here means
> whatever medical businesses do that we do as incorporation in Mass.
>
> If he is in MA, forget incorporating in Delaware, since he will still have
> to pay the annual Inc fees to MA anyway.
>
> For a Capt S corp in the Commonwealth the annual fee is $456 + $109. Cheap
> because it provides that that business name is his, in the state of the
> Inc.
>
> 2. Pick a new business name. Be careful here. One solution is something
> like "Joe's Dentistry of Florence, Mass" but I think that is a terrible
> name. Perhaps "Massachusetts Painless" (again awful).
>
> Obviously I am not at good business name picking. Pick something unique
> that doesn't fit in another state.
>
> 3. Don't register the name with an incorporation until the web URL with the
> same name is found and secured. Then buy all the hyphenated names and all
> the extension URLs that can be associated with that name.
>
> I guess name picking should be done early, checking the web before noon and
> getting URLs shortly after.
>
> I missed on the last part. I should have acquired Nationalwireless.net
> .org  .ca, along with the hyphenated versions.
>
> If the choice is a hyphenated name that also secure all the un-hyphenated
> names. This is cheap insurance to secure a name.
>
> URLs can often be bought for 5 years at a time. This minimizes worrying
> about another bill that is due, or about a credit card that had to be
> changed.
>
> Incorporating.
>
> You can do it yourself. Nolo Press has a few useful, very low cost, books.
> Here the Commonwealth did have some info on line, presumably it is still
> there.
>
> If your friend is still concerned about all the legal mumbo-jumbo, note
> that my son filled out the Inc papers when he was about 20. His college
> education? The school of hard knocks.
>
> After he was finished, I called a lawyer / account who tolde me to add a
> line about holding patents.
>
>
> Jim Ussailis
>
>
> Original email:
> -----------------
> From: Annamarie Pluhar annamarie at pluharconsulting.com
> Date: Thu, 21 Apr 2016 17:29:12 -0400
> To: hidden-discuss at lists.hidden-tech.net
> Subject: [Hidden-tech] Reputation Management
>
>
>
>
>
> Hi
>
> So I thought I'd ask this list whether anyone has any good strategies
> for dealing with this problem.
>
> A friend of mine runs a dental practice. I won't say who it is - but
> just say that he has a business name that incorporates dentistry with
> his town. Well it turns out that there is another town in a distant
> state and a dental practice that has exactly the same name.
>
> The problem is that the far away business got some very negative reviews
> and my friend is losing lots of business because the person seeing it
> doesn't realize that it's not HIS business in New England. This shows up
> on Google doing a search.
>
> Of course you can't call anyone at Google. I'm wondering whether anyone
> has any ideas for how to remedy this problem.
>
> ??
>
> Thanks
> Annamarie
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-- 
Janet McKenna Lowry
www.janetmckennalowry.com
413-422-0705
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