[Hidden-tech] Reputation Management

[ussailis at shaysnet.com]

Not very difficult. 

1. Have him incorporate or LLC in his state. Incorporate here means
whatever medical businesses do that we do as incorporation in Mass. 

If he is in MA, forget incorporating in Delaware, since he will still have
to pay the annual Inc fees to MA anyway.

For a Capt S corp in the Commonwealth the annual fee is $456 + $109. Cheap
because it provides that that business name is his, in the state of the Inc.

2. Pick a new business name. Be careful here. One solution is something
like "Joe's Dentistry of Florence, Mass" but I think that is a terrible
name. Perhaps "Massachusetts Painless" (again awful).

Obviously I am not at good business name picking. Pick something unique
that doesn't fit in another state. 

3. Don't register the name with an incorporation until the web URL with the
same name is found and secured. Then buy all the hyphenated names and all
the extension URLs that can be associated with that name.

I guess name picking should be done early, checking the web before noon and
getting URLs shortly after.

I missed on the last part. I should have acquired Nationalwireless.net 
.org  .ca, along with the hyphenated versions.

If the choice is a hyphenated name that also secure all the un-hyphenated
names. This is cheap insurance to secure a name. 

URLs can often be bought for 5 years at a time. This minimizes worrying
about another bill that is due, or about a credit card that had to be
changed.

Incorporating.

You can do it yourself. Nolo Press has a few useful, very low cost, books.
Here the Commonwealth did have some info on line, presumably it is still
there.

If your friend is still concerned about all the legal mumbo-jumbo, note
that my son filled out the Inc papers when he was about 20. His college
education? The school of hard knocks.

After he was finished, I called a lawyer / account who tolde me to add a
line about holding patents.


Jim Ussailis


Original email:
-----------------
From: Annamarie Pluhar annamarie at pluharconsulting.com
Date: Thu, 21 Apr 2016 17:29:12 -0400
To: hidden-discuss at lists.hidden-tech.net
Subject: [Hidden-tech] Reputation Management





Hi

So I thought I'd ask this list whether anyone has any good strategies 
for dealing with this problem.

A friend of mine runs a dental practice. I won't say who it is - but 
just say that he has a business name that incorporates dentistry with 
his town. Well it turns out that there is another town in a distant 
state and a dental practice that has exactly the same name.

The problem is that the far away business got some very negative reviews 
and my friend is losing lots of business because the person seeing it 
doesn't realize that it's not HIS business in New England. This shows up 
on Google doing a search.

Of course you can't call anyone at Google. I'm wondering whether anyone 
has any ideas for how to remedy this problem.

??

Thanks
Annamarie
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