[Hidden-tech] Which of these tag lines do you like better, and why?

[Shel Horowitz]

I'm now thinking that maybe leaving it a little vague and creating some
mystery may be a good option:

*Helping you thrive by addressing key social/environmental issues*


or even


*Helping you thrive by addressing key social/environmental issues—ask me
how*


Shel Horowitz - "The Transformpreneur"(sm)
________________________________________________
Watch (and please share) my TEDx Talk,
"Impossible is a Dare: Business for a Better World"
*http://www.ted.com/tedx/events/11809
<http://www.ted.com/tedx/events/11809>*

Contact me to bake in profitability while addressing hunger,
poverty, war, and catastrophic climate change

Twitter: @shelhorowitz

* First business ever to be Green America Gold Certified
* Inducted into the National Environmental Hall of Fame

http://goingbeyondsustainability.com
http://transformpreneur.com
mailto:shel at greenandprofitable.com * 413-586-2388
Award-winning, best-selling (8th) book:
Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson)
Coming in April: Guerrilla Marketing to Heal the World
_________________________________________________

On Tue, Apr 5, 2016 at 7:27 AM, Shel Horowitz <shel at principledprofit.com>
wrote:

> I'm finding it really helpful to "think in a fishbowl" with all of you.
> Thanks to all.
>
> @Tom - I love her page! In my writing and speaking I tend to avoid
> "sustainability" as being about maintaining the status quo, and I want to
> do better than that. Energy guru Amory Lovins jokes that if someone said a
> relationship was "sustainable," he'd express sympathy. "Resilience" is a
> word I've played with for a few years, but it also has a negative
> charge--it's about doing well under duress. So I'm glad to be validated for
> choosing "Thrive." I thought about "Flourish," but it has a range of
> meanings, many of whch have nothing to do with what I'm talking about.
>
> @Tim - on the right track, but not any clearer than Transformpreneur.com -
> which I own and have marginally developed. And someone already has the .com
>
> @Spike - you raise a very important point: "When people process words, it
> activates *all* the available meanings of words and phrases." Many years
> ago, I was focus grouping book titles and told NOT to call my next book
> Win-Win Marketing. I was pretty shocked at how much negative baggage the
> term "win-win" had for some people. I listened to them and called that book
> Principled Profit: Marketing that Puts People First. I learned from that to
> get feedback from people who think differently than I do, because the same
> words can mean very different things, and you have no clue until you ask.
> And you make a very good point that my original attempts seem to imply
> getting successful on the backs of other people's troubles. I hadn't
> noticed that before and am very glad to get that perspective before
> committing to it. The funny thing: when the Spanish-language version went
> into a second printing, they changed the name to Mercadotechnia Basada en
> Ganar-Ganar--literally, Marketing Based in to Win-to Win. I've noticed over
> the years that even a word like marketing has a lot of negative vibes for a
> lot of people--which doesn't stop me from using it.
>
> However, I disagree that coined words can't work. I'e seen a lot of brands
> ending in preneur lately, including business communication and NAMING
> expert Sam Horn's new IDEApreneur as well as the long-running Hearpreneur
> (part of CEO Blog Nation). I figure if Sam Horn thinks it's good
> enough--she's the author of books like TongueFu--that's a pretty good sign.
> I had already bought and developed Transformpreneur when I saw her new
> brand. Let's face it: Google is a coined word, and one of the most
> successful brands of all time--and the only brand I can think of that
> reached critical mass entirely through word of mouse/word of mouth, and
> really fast. The original (mathematical) term they borrowed and twisted was
> "googol."
>
> @Bobbi - thanks for the advice to go back to my own website and mine some
> of the phrases there.
>
> @Michael - I would twist away from the military/conquest imagery. Really,
> what I'm looking to do is *seduce* business into doing the right thing, to
> follow Buckminster Fuller's advice that you win by creating a better
> reality and letting people discover it. Guilt and shame haven't worked very
> well, and I don't think conquest will work any better.
>
>
> Shel Horowitz - "The Transformpreneur"(sm)
> ________________________________________________
> Watch (and please share) my TEDx Talk,
> "Impossible is a Dare: Business for a Better World"
> *http://www.ted.com/tedx/events/11809
> <http://www.ted.com/tedx/events/11809>*
>
> Contact me to bake in profitability while addressing hunger,
> poverty, war, and catastrophic climate change
>
> Twitter: @shelhorowitz
>
> * First business ever to be Green America Gold Certified
> * Inducted into the National Environmental Hall of Fame
>
> http://goingbeyondsustainability.com
> http://transformpreneur.com
> mailto:shel at greenandprofitable.com * 413-586-2388
> Award-winning, best-selling author of 10 books. Latest:
> Guerrilla Marketing to Heal the World (co-authored with Jay Conrad
> Levinson)
>
> _________________________________________________
>
> On Mon, Apr 4, 2016 at 10:02 PM, Tom Murray <tommurray.us at gmail.com>
> wrote:
>
>> “Thrive" has good stick these days. It, and “resilience”, are slowly
>> replacing terms like sustainability.  A valley colleague of mine is a lead
>> person at The Thrivability Foundation (thriveability.zone), and another
>> organization is at http://thrivable.net/philosophy/what-is-thrivability/.
>> -Tom
>>
>> On Apr 4, 2016, at 6:51 PM, Shel Horowitz <shel at principledprofit.com>
>> wrote:
>>
>>
>>
>>
>> Wow, it's interesting how much negativity there is around the word
>> "profit," both here and in another community where I asked the same
>> question. I haven't found this to be true with my older book Principled
>> Profit: Marketing that Puts People First (published in 2003, with the
>> website going live the same year) or with my GreenAndProfitable.com
>> website, which has been live since 2009 or 2010. I got more pushback around
>> MakingGreenSexy.com (which I've let expire).
>>
>> I am leaning strongly toward
>>
>> Thrive by Repairing Hunger/ Poverty/War/Climate Change
>>
>> for the tagline.
>>
>> Reactions?
>>
>>
>> Shel Horowitz - "The Transformpreneur"(sm)
>> ________________________________________________
>> Watch (and please share) my TEDx Talk,
>> "Impossible is a Dare: Business for a Better World"
>> *http://www.ted.com/tedx/events/11809
>> <http://www.ted.com/tedx/events/11809>*
>>
>> Contact me to bake in profitability while addressing hunger,
>> poverty, war, and catastrophic climate change
>>
>> Twitter: @shelhorowitz
>>
>> * First business ever to be Green America Gold Certified
>> * Inducted into the National Environmental Hall of Fame
>>
>> http://goingbeyondsustainability.com
>> http://transformpreneur.com
>> mailto:shel at greenandprofitable.com * 413-586-2388
>> Award-winning, best-selling (8th) book:
>> Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson)
>> Coming in April: Guerrilla Marketing to Heal the World
>> _________________________________________________
>>
>> On Sat, Apr 2, 2016 at 1:07 PM, Shel Horowitz <shel at principledprofit.com>
>> wrote:
>>
>>> It's time for me to do new business cards:
>>>
>>> 1. At the top,
>>> Shel Horowitz—“The Transformpreneur”SM
>>> Presentations • Consulting • Copywriting • Training
>>>
>>> 2. In the middle, a tag line, and that's where I want advice. I am
>>> considering these (open to other ideas, too)--what do you think:
>>> Profit by Repairing Hunger/ Poverty/War/Climate Change
>>> Profit by Healing Hunger/ Poverty/War/Climate Change
>>> Help Heal Hunger/Poverty/ War/Climate Change—and Profit
>>> Address Hunger/Poverty/ War/Climate Change—and Profit
>>>
>>> Bottom: contact info, book title, and URL for TEDx talk
>>> ________________________________________________
>>> Watch (and please share) my TEDx Talk,
>>> "Impossible is a Dare: Business for a Better World"
>>> *http://www.ted.com/tedx/events/11809
>>> <http://www.ted.com/tedx/events/11809>*
>>>
>>> Contact me to bake in profitability while addressing hunger,
>>> poverty, war, and catastrophic climate change
>>>
>>> Twitter: @shelhorowitz
>>>
>>> * First business ever to be Green America Gold Certified
>>> * Inducted into the National Environmental Hall of Fame
>>>
>>> http://goingbeyondsustainability.com
>>> http://transformpreneur.com
>>> mailto:shel at greenandprofitable.com * 413-586-2388
>>> Award-winning, best-selling (8th) book:
>>> Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson)
>>> Coming in April: Guerrilla Marketing to Heal the World
>>> _________________________________________________
>>>
>>
>> _______________________________________________
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>>
>> ===---===---===---===---===---===---===---===---===---===---===---===---
>> ===---===---===---===---===---===---===---===
>>
>> Tom Murray, EdD
>>
>> Senior Research Fellow in Cognitive Tools, Educational Technology &
>> Online Communities  at UMass Amherst, and
>>
>> Chief Visionary and Instigator at Perspegrity Solutions
>>
>> Home: 36 Fruit Street, Northampton MA 01060; phone: is
>> 413-then-695-and-2800
>> www.tommurray.us,  www.perspegrity.com (also tommurray.us at gmail.com)
>>
>>
>
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