[Hidden-tech] Which of these tag lines do you like better, and why?

[Tim Boudreau]

The laundry-list of causes makes me stop reading I've gotten through the
proposed taglines - and the mention of specifics makes it sound a little
like it's "How to be a war profiteer" - certainly with some of them, the
proximity of "war" and "profit" makes that phrase spring to mind (the
longer synonym "make money" would help a bit at the cost of length).

I think a tagline ought to put a question into someone's mind that they can
only answer by talking to you.  And it has to be short enough to read in a
glance.

Most of the verbs don't fit with all the nouns in the list - "address" is
the only one that works across the board, but it's not a very strong word
(what does it mean to "repair hunger"?).

You could probably ball up hunger/poverty/war/etc. into the word
"compassion".  "Make money through compassion".  "Use your compassion to
make money".  "Compassion equals profit".  Any of those is going to evoke
enough cognitive dissonance to generate a question to try to resolve it.

I think what you are selling is a feeling - you want someone to imagine
themselves being proud of making money in a way that does good - proud both
of the fact of making money, and the fact of doing good.  So you want to
get the person to imagine themselves feeling that way, and put the idea
that you can show them the path to do that - in a few words.

-Tim


On Sat, Apr 2, 2016 at 1:07 PM, Shel Horowitz <shel at principledprofit.com>
wrote:

>
>
>
>
> It's time for me to do new business cards:
>
> 1. At the top,
> Shel Horowitz—“The Transformpreneur”SM
> Presentations • Consulting • Copywriting • Training
>
> 2. In the middle, a tag line, and that's where I want advice. I am
> considering these (open to other ideas, too)--what do you think:
> Profit by Repairing Hunger/ Poverty/War/Climate Change
> Profit by Healing Hunger/ Poverty/War/Climate Change
> Help Heal Hunger/Poverty/ War/Climate Change—and Profit
> Address Hunger/Poverty/ War/Climate Change—and Profit
>
> Bottom: contact info, book title, and URL for TEDx talk
> ________________________________________________
> Watch (and please share) my TEDx Talk,
> "Impossible is a Dare: Business for a Better World"
> *http://www.ted.com/tedx/events/11809
> <http://www.ted.com/tedx/events/11809>*
>
> Contact me to bake in profitability while addressing hunger,
> poverty, war, and catastrophic climate change
>
> Twitter: @shelhorowitz
>
> * First business ever to be Green America Gold Certified
> * Inducted into the National Environmental Hall of Fame
>
> http://goingbeyondsustainability.com
> http://transformpreneur.com
> mailto:shel at greenandprofitable.com * 413-586-2388
> Award-winning, best-selling (8th) book:
> Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson)
> Coming in April: Guerrilla Marketing to Heal the World
> _________________________________________________
>
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-- 
http://timboudreau.com
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