[Hidden-tech] Which of these tag lines do you like better, and why?

[Shel Horowitz]

I'm finding it really helpful to "think in a fishbowl" with all of you.
Thanks to all.

@Tom - I love her page! In my writing and speaking I tend to avoid
"sustainability" as being about maintaining the status quo, and I want to
do better than that. Energy guru Amory Lovins jokes that if someone said a
relationship was "sustainable," he'd express sympathy. "Resilience" is a
word I've played with for a few years, but it also has a negative
charge--it's about doing well under duress. So I'm glad to be validated for
choosing "Thrive." I thought about "Flourish," but it has a range of
meanings, many of whch have nothing to do with what I'm talking about.

@Tim - on the right track, but not any clearer than Transformpreneur.com -
which I own and have marginally developed. And someone already has the .com

@Spike - you raise a very important point: "When people process words, it
activates *all* the available meanings of words and phrases." Many years
ago, I was focus grouping book titles and told NOT to call my next book
Win-Win Marketing. I was pretty shocked at how much negative baggage the
term "win-win" had for some people. I listened to them and called that book
Principled Profit: Marketing that Puts People First. I learned from that to
get feedback from people who think differently than I do, because the same
words can mean very different things, and you have no clue until you ask.
And you make a very good point that my original attempts seem to imply
getting successful on the backs of other people's troubles. I hadn't
noticed that before and am very glad to get that perspective before
committing to it. The funny thing: when the Spanish-language version went
into a second printing, they changed the name to Mercadotechnia Basada en
Ganar-Ganar--literally, Marketing Based in to Win-to Win. I've noticed over
the years that even a word like marketing has a lot of negative vibes for a
lot of people--which doesn't stop me from using it.

However, I disagree that coined words can't work. I'e seen a lot of brands
ending in preneur lately, including business communication and NAMING
expert Sam Horn's new IDEApreneur as well as the long-running Hearpreneur
(part of CEO Blog Nation). I figure if Sam Horn thinks it's good
enough--she's the author of books like TongueFu--that's a pretty good sign.
I had already bought and developed Transformpreneur when I saw her new
brand. Let's face it: Google is a coined word, and one of the most
successful brands of all time--and the only brand I can think of that
reached critical mass entirely through word of mouse/word of mouth, and
really fast. The original (mathematical) term they borrowed and twisted was
"googol."

@Bobbi - thanks for the advice to go back to my own website and mine some
of the phrases there.

@Michael - I would twist away from the military/conquest imagery. Really,
what I'm looking to do is *seduce* business into doing the right thing, to
follow Buckminster Fuller's advice that you win by creating a better
reality and letting people discover it. Guilt and shame haven't worked very
well, and I don't think conquest will work any better.


Shel Horowitz - "The Transformpreneur"(sm)
________________________________________________
Watch (and please share) my TEDx Talk,
"Impossible is a Dare: Business for a Better World"
*http://www.ted.com/tedx/events/11809
<http://www.ted.com/tedx/events/11809>*

Contact me to bake in profitability while addressing hunger,
poverty, war, and catastrophic climate change

Twitter: @shelhorowitz

* First business ever to be Green America Gold Certified
* Inducted into the National Environmental Hall of Fame

http://goingbeyondsustainability.com
http://transformpreneur.com
mailto:shel at greenandprofitable.com * 413-586-2388
Award-winning, best-selling author of 10 books. Latest:
Guerrilla Marketing to Heal the World (co-authored with Jay Conrad Levinson)

_________________________________________________

On Mon, Apr 4, 2016 at 10:02 PM, Tom Murray <tommurray.us at gmail.com> wrote:

> “Thrive" has good stick these days. It, and “resilience”, are slowly
> replacing terms like sustainability.  A valley colleague of mine is a lead
> person at The Thrivability Foundation (thriveability.zone), and another
> organization is at http://thrivable.net/philosophy/what-is-thrivability/.
> -Tom
>
> On Apr 4, 2016, at 6:51 PM, Shel Horowitz <shel at principledprofit.com>
> wrote:
>
>
>
>
> Wow, it's interesting how much negativity there is around the word
> "profit," both here and in another community where I asked the same
> question. I haven't found this to be true with my older book Principled
> Profit: Marketing that Puts People First (published in 2003, with the
> website going live the same year) or with my GreenAndProfitable.com
> website, which has been live since 2009 or 2010. I got more pushback around
> MakingGreenSexy.com (which I've let expire).
>
> I am leaning strongly toward
>
> Thrive by Repairing Hunger/ Poverty/War/Climate Change
>
> for the tagline.
>
> Reactions?
>
>
> Shel Horowitz - "The Transformpreneur"(sm)
> ________________________________________________
> Watch (and please share) my TEDx Talk,
> "Impossible is a Dare: Business for a Better World"
> *http://www.ted.com/tedx/events/11809
> <http://www.ted.com/tedx/events/11809>*
>
> Contact me to bake in profitability while addressing hunger,
> poverty, war, and catastrophic climate change
>
> Twitter: @shelhorowitz
>
> * First business ever to be Green America Gold Certified
> * Inducted into the National Environmental Hall of Fame
>
> http://goingbeyondsustainability.com
> http://transformpreneur.com
> mailto:shel at greenandprofitable.com * 413-586-2388
> Award-winning, best-selling (8th) book:
> Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson)
> Coming in April: Guerrilla Marketing to Heal the World
> _________________________________________________
>
> On Sat, Apr 2, 2016 at 1:07 PM, Shel Horowitz <shel at principledprofit.com>
> wrote:
>
>> It's time for me to do new business cards:
>>
>> 1. At the top,
>> Shel Horowitz—“The Transformpreneur”SM
>> Presentations • Consulting • Copywriting • Training
>>
>> 2. In the middle, a tag line, and that's where I want advice. I am
>> considering these (open to other ideas, too)--what do you think:
>> Profit by Repairing Hunger/ Poverty/War/Climate Change
>> Profit by Healing Hunger/ Poverty/War/Climate Change
>> Help Heal Hunger/Poverty/ War/Climate Change—and Profit
>> Address Hunger/Poverty/ War/Climate Change—and Profit
>>
>> Bottom: contact info, book title, and URL for TEDx talk
>> ________________________________________________
>> Watch (and please share) my TEDx Talk,
>> "Impossible is a Dare: Business for a Better World"
>> *http://www.ted.com/tedx/events/11809
>> <http://www.ted.com/tedx/events/11809>*
>>
>> Contact me to bake in profitability while addressing hunger,
>> poverty, war, and catastrophic climate change
>>
>> Twitter: @shelhorowitz
>>
>> * First business ever to be Green America Gold Certified
>> * Inducted into the National Environmental Hall of Fame
>>
>> http://goingbeyondsustainability.com
>> http://transformpreneur.com
>> mailto:shel at greenandprofitable.com * 413-586-2388
>> Award-winning, best-selling (8th) book:
>> Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson)
>> Coming in April: Guerrilla Marketing to Heal the World
>> _________________________________________________
>>
>
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> ===---===---===---===---===---===---===---===---===---===---===---===---
> ===---===---===---===---===---===---===---===
>
> Tom Murray, EdD
>
> Senior Research Fellow in Cognitive Tools, Educational Technology &
> Online Communities  at UMass Amherst, and
>
> Chief Visionary and Instigator at Perspegrity Solutions
>
> Home: 36 Fruit Street, Northampton MA 01060; phone: is
> 413-then-695-and-2800
> www.tommurray.us,  www.perspegrity.com (also tommurray.us at gmail.com)
>
>
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