[Hidden-tech] Which of these tag lines do you like better, and why?

Tom Murray tommurray.us at gmail.com
Mon Apr 4 22:02:22 EDT 2016


“Thrive" has good stick these days. It, and “resilience”, are slowly replacing terms like sustainability.  A valley colleague of mine is a lead person at The Thrivability Foundation (thriveability.zone), and another organization is at http://thrivable.net/philosophy/what-is-thrivability/.
-Tom

> On Apr 4, 2016, at 6:51 PM, Shel Horowitz <shel at principledprofit.com> wrote:
> 
> 
> 
> 
> Wow, it's interesting how much negativity there is around the word "profit," both here and in another community where I asked the same question. I haven't found this to be true with my older book Principled Profit: Marketing that Puts People First (published in 2003, with the website going live the same year) or with my GreenAndProfitable.com website, which has been live since 2009 or 2010. I got more pushback around MakingGreenSexy.com (which I've let expire).
> 
> I am leaning strongly toward
> 
>  <>Thrive by Repairing Hunger/ Poverty/War/Climate Change <>
> 
> for the tagline.
> 
> Reactions?
> 
> 
> Shel Horowitz - "The Transformpreneur"(sm)
> ________________________________________________
> Watch (and please share) my TEDx Talk,
> "Impossible is a Dare: Business for a Better World"
> http://www.ted.com/tedx/events/11809 <http://www.ted.com/tedx/events/11809>
> 
> Contact me to bake in profitability while addressing hunger, 
> poverty, war, and catastrophic climate change
> 
> Twitter: @shelhorowitz
> 
> * First business ever to be Green America Gold Certified
> * Inducted into the National Environmental Hall of Fame
> 
> http://goingbeyondsustainability.com <http://goingbeyondsustainability.com/> 
> http://transformpreneur.com <http://transformpreneur.com/>
> mailto:shel at greenandprofitable.com <mailto:shel at greenandprofitable.com> * 413-586-2388 <tel:413-586-2388>
> Award-winning, best-selling (8th) book:
> Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson)
> Coming in April: Guerrilla Marketing to Heal the World
> _________________________________________________
> 
> On Sat, Apr 2, 2016 at 1:07 PM, Shel Horowitz <shel at principledprofit.com <mailto:shel at principledprofit.com>> wrote:
> It's time for me to do new business cards:
> 
> 1. At the top, 
> Shel Horowitz—“The Transformpreneur”SM
> Presentations • Consulting • Copywriting • Training
> 
> 2. In the middle, a tag line, and that's where I want advice. I am considering these (open to other ideas, too)--what do you think:
> Profit by Repairing Hunger/ Poverty/War/Climate Change
> Profit by Healing Hunger/ Poverty/War/Climate Change
> Help Heal Hunger/Poverty/ War/Climate Change—and Profit
> Address Hunger/Poverty/ War/Climate Change—and Profit 
> 
> Bottom: contact info, book title, and URL for TEDx talk
> ________________________________________________
> Watch (and please share) my TEDx Talk,
> "Impossible is a Dare: Business for a Better World"
> http://www.ted.com/tedx/events/11809 <http://www.ted.com/tedx/events/11809>
> 
> Contact me to bake in profitability while addressing hunger, 
> poverty, war, and catastrophic climate change
> 
> Twitter: @shelhorowitz
> 
> * First business ever to be Green America Gold Certified
> * Inducted into the National Environmental Hall of Fame
> 
> http://goingbeyondsustainability.com <http://goingbeyondsustainability.com/> 
> http://transformpreneur.com <http://transformpreneur.com/>
> mailto:shel at greenandprofitable.com <mailto:shel at greenandprofitable.com> * 413-586-2388 <tel:413-586-2388>
> Award-winning, best-selling (8th) book:
> Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson)
> Coming in April: Guerrilla Marketing to Heal the World
> _________________________________________________
> 
> _______________________________________________
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===---===---===---===---===---===---===---===---===---===---===---===---===---===---===---===---===---===---===---===
Tom Murray, EdD

Senior Research Fellow in Cognitive Tools, Educational Technology & Online Communities  at UMass Amherst, and

Chief Visionary and Instigator at Perspegrity Solutions 

Home: 36 Fruit Street, Northampton MA 01060; phone: is413-then-695-and-2800 

www.tommurray.us <http://www.tommurray.us/>,  www.perspegrity.com <http://www.perspegrity.com/> (also tommurray.us at gmail.com <mailto:tommurray.us at gmail.com>) 

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