[Hidden-tech] Which of these tag lines do you like better, and why?

[Shel Horowitz]

Tim, I think you've hit on the deep psychology of what I'm trying to do.
But to me, "compassion" is not the right word. It sounds too much like
visiting people in a nursing home and not enough like changing the world.
Maybe there's a word that encompasses both the grandeur and the
accomplishability of the task. And I do believe it's accomplishable. Part
of the "secret sauce" is that solving most of these problems tends to be
about resources: who has what, who doesn't have what, what needs to change
to surmount the problem.

Thanks very much. I really appreciate the time and thinking you put in.


Shel Horowitz - "The Transformpreneur"(sm)
________________________________________________
Watch (and please share) my TEDx Talk,
"Impossible is a Dare: Business for a Better World"
*http://www.ted.com/tedx/events/11809
<http://www.ted.com/tedx/events/11809>*

Contact me to bake in profitability while addressing hunger,
poverty, war, and catastrophic climate change

Twitter: @shelhorowitz

* First business ever to be Green America Gold Certified
* Inducted into the National Environmental Hall of Fame

http://goingbeyondsustainability.com
http://transformpreneur.com
mailto:shel at greenandprofitable.com * 413-586-2388
Award-winning, best-selling author of 10 books. Latest:
Guerrilla Marketing to Heal the World (co-authored with Jay Conrad Levinson)

_________________________________________________

On Mon, Apr 4, 2016 at 9:24 PM, Tim Boudreau <niftiness at gmail.com> wrote:

> The laundry-list of causes makes me stop reading I've gotten through the
> proposed taglines - and the mention of specifics makes it sound a little
> like it's "How to be a war profiteer" - certainly with some of them, the
> proximity of "war" and "profit" makes that phrase spring to mind (the
> longer synonym "make money" would help a bit at the cost of length).
>
> I think a tagline ought to put a question into someone's mind that they
> can only answer by talking to you.  And it has to be short enough to read
> in a glance.
>
> Most of the verbs don't fit with all the nouns in the list - "address" is
> the only one that works across the board, but it's not a very strong word
> (what does it mean to "repair hunger"?).
>
> You could probably ball up hunger/poverty/war/etc. into the word
> "compassion".  "Make money through compassion".  "Use your compassion to
> make money".  "Compassion equals profit".  Any of those is going to evoke
> enough cognitive dissonance to generate a question to try to resolve it.
>
> I think what you are selling is a feeling - you want someone to imagine
> themselves being proud of making money in a way that does good - proud both
> of the fact of making money, and the fact of doing good.  So you want to
> get the person to imagine themselves feeling that way, and put the idea
> that you can show them the path to do that - in a few words.
>
> -Tim
>
>
> On Sat, Apr 2, 2016 at 1:07 PM, Shel Horowitz <shel at principledprofit.com>
> wrote:
>
>>
>>
>>
>>
>> It's time for me to do new business cards:
>>
>> 1. At the top,
>> Shel Horowitz—“The Transformpreneur”SM
>> Presentations • Consulting • Copywriting • Training
>>
>> 2. In the middle, a tag line, and that's where I want advice. I am
>> considering these (open to other ideas, too)--what do you think:
>> Profit by Repairing Hunger/ Poverty/War/Climate Change
>> Profit by Healing Hunger/ Poverty/War/Climate Change
>> Help Heal Hunger/Poverty/ War/Climate Change—and Profit
>> Address Hunger/Poverty/ War/Climate Change—and Profit
>>
>> Bottom: contact info, book title, and URL for TEDx talk
>> ________________________________________________
>> Watch (and please share) my TEDx Talk,
>> "Impossible is a Dare: Business for a Better World"
>> *http://www.ted.com/tedx/events/11809
>> <http://www.ted.com/tedx/events/11809>*
>>
>> Contact me to bake in profitability while addressing hunger,
>> poverty, war, and catastrophic climate change
>>
>> Twitter: @shelhorowitz
>>
>> * First business ever to be Green America Gold Certified
>> * Inducted into the National Environmental Hall of Fame
>>
>> http://goingbeyondsustainability.com
>> http://transformpreneur.com
>> mailto:shel at greenandprofitable.com * 413-586-2388
>> Award-winning, best-selling (8th) book:
>> Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson)
>> Coming in April: Guerrilla Marketing to Heal the World
>> _________________________________________________
>>
>> _______________________________________________
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>
>
>
> --
> http://timboudreau.com
>
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