[Hidden-tech] Which of these tag lines do you like better, and why?

Tom Murray tommurray.us at gmail.com
Mon Apr 4 10:45:32 EDT 2016


??
Strategic cultivation of People, Planet, and Profit


> On Apr 4, 2016, at 9:35 AM, Michael Muller <tech at montaguewebworks.com> wrote:
> Shel,
> 
> Leading with "Profit by..." puts a bad taste in my mouth, to be honest. Give the endeavor a bad connotation.
> 
> "Help Heal", while a noble cause, sounds a little too ... something. Naive?
> 
> "Address Hunger, Poverty, War, Climate Change — and Profit" is more roll-up-your-sleeves sounding.
> 
> My 2c.
> Mik Muller, owner
> Montague WebWorks
> (413) 320-5336
> http://MontagueWebWorks.com <http://montaguewebworks.com/>
> Powered by ROCKETFUSION
> On 4/2/2016 1:07 PM, Shel Horowitz wrote:
>> 
>> 
>> 
>> 
>> It's time for me to do new business cards:
>> 
>> 1. At the top, 
>> Shel Horowitz—“The Transformpreneur”SM
>> Presentations • Consulting • Copywriting • Training
>> 
>> 2. In the middle, a tag line, and that's where I want advice. I am considering these (open to other ideas, too)--what do you think:
>> Profit by Repairing Hunger/ Poverty/War/Climate Change
>> Profit by Healing Hunger/ Poverty/War/Climate Change
>> Help Heal Hunger/Poverty/ War/Climate Change—and Profit
>> Address Hunger/Poverty/ War/Climate Change—and Profit 
>> 
>> Bottom: contact info, book title, and URL for TEDx talk
>> ________________________________________________
>> Watch (and please share) my TEDx Talk,
>> "Impossible is a Dare: Business for a Better World"
>>  <http://www.ted.com/tedx/events/11809>http://www.ted.com/tedx/events/11809 <http://www.ted.com/tedx/events/11809>
>> 
>> Contact me to bake in profitability while addressing hunger, 
>> poverty, war, and catastrophic climate change
>> 
>> Twitter: @shelhorowitz
>> 
>> * First business ever to be Green America Gold Certified
>> * Inducted into the National Environmental Hall of Fame
>> 
>>  <http://goingbeyondsustainability.com/>http://goingbeyondsustainability.com <http://goingbeyondsustainability.com/> 
>>  <http://transformpreneur.com/>http://transformpreneur.com <http://transformpreneur.com/>
>> mailto: <mailto:shel at greenandprofitable.com>shel at greenandprofitable.com <mailto:shel at greenandprofitable.com> * 413-586-2388 <tel:413-586-2388>
>> Award-winning, best-selling (8th) book:
>> Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson)
>> Coming in April: Guerrilla Marketing to Heal the World
>> _________________________________________________
>> 
>> 
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Tom Murray, EdD

Senior Research Fellow in Cognitive Tools, Educational Technology & Online Communities  at UMass Amherst, and

Chief Visionary and Instigator at Perspegrity Solutions 

Home: 36 Fruit Street, Northampton MA 01060; phone: is413-then-695-and-2800 

www.tommurray.us <http://www.tommurray.us/>,  www.perspegrity.com <http://www.perspegrity.com/> (also tommurray.us at gmail.com <mailto:tommurray.us at gmail.com>) 

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