4 x 5 sure sounds like a quarter page to me. I'd be inclined to email the organizer back and just say that 4 x 5 sounds like a quarter page to you and you just want to be sure since you'd expected that a half page would be 8 x 5. Bruce _____ From: hidden-discuss-bounces at lists.hidden-tech.net [mailto:hidden-discuss-bounces at lists.hidden-tech.net] On Behalf Of Val Nelson Sent: Thursday, February 14, 2013 4:37 PM To: Hidden-Tech Listserv Subject: [Hidden-tech] question for a designer maybe about ad layout Hi HT friends and especially graphic designers, I am buying an ad in a conference program and they gave me specs that I find odd. I hate to bug the conference coordinator again because she say she is swamped. I'm wondering if I'm just naive about layout calculations, so perhaps someone else could shed some light. They say that a half page is� 4" w x 5" h. And a full page is 8w x 10h. By my calculations, half of an 8x10 page would actually be 8 x 5. What makes sense to you? Thanks Val _____________________________________ Val Nelson Career & Business Coach... & Ex-Wallflower Finally Living My Purpose More YOU. More EASE. More IMPACT. Upcoming course: <http://www.valnelson.com/services/self-employed-thriving> Fulfilling and Sustainable Self-Employment In the news: Feature about me in the Hampshire Gazette <http://www.gazettenet.com/home/2174541-95/business-heart-visibility-beetle> 413.320.2182� val at valnelson.com Website & Blog: www.valnelson.com <http://www.valnelson.com/> Subscribe to Updates: www.valnelson.com/subscribe Facebook: www.facebook.com/CoachValNelson Twitter: www.twitter.com/valnelson LinkedIn: www.linkedin.com/in/valnelson 25 Main St., Suite 339A, Northampton, MA 01060 _____ No virus found in this message. Checked by AVG - www.avg.com Version: 2013.0.2899 / Virus Database: 2639/6101 - Release Date: 02/13/13 -------------- next part -------------- An HTML attachment was scrubbed... URL: http://lists.hidden-tech.net/pipermail/hidden-discuss/attachments/20130214/8544a17b/attachment-0001.html