[Hidden-tech] question for a designer maybe about ad layout

Bruce Hooke bghooke at att.net
Thu Feb 14 18:26:17 EST 2013

4 x 5 sure sounds like a quarter page to me. I'd be inclined to email the organizer back and just say that 4 x 5 sounds like a quarter page to you and you just want to be sure since you'd expected that a half page would be 8 x 5.


From: hidden-discuss-bounces at lists.hidden-tech.net [mailto:hidden-discuss-bounces at lists.hidden-tech.net] On Behalf Of Val Nelson
Sent: Thursday, February 14, 2013 4:37 PM
To: Hidden-Tech Listserv
Subject: [Hidden-tech] question for a designer maybe about ad layout

Hi HT friends and especially graphic designers,

I am buying an ad in a conference program and they gave me specs that I find odd. I hate to bug the conference coordinator again because she say she is swamped. I'm wondering if I'm just naive about layout calculations, so perhaps someone else could shed some light.

They say that a half page is� 4" w x 5" h. And a full page is 8w x 10h. By my calculations, half of an 8x10 page would actually be 8 x 5. What makes sense to you?


Val Nelson

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