[Hidden-tech] question for a designer maybe about ad layout

Val Nelson val at valnelson.com
Thu Feb 14 16:36:46 EST 2013

Hi HT friends and especially graphic designers,

I am buying an ad in a conference program and they gave me specs that I
find odd. I hate to bug the conference coordinator again because she say
she is swamped. I'm wondering if I'm just naive about layout calculations,
so perhaps someone else could shed some light.

They say that a half page is  4" w x 5" h. And a full page is 8w x 10h. By
my calculations, half of an 8x10 page would actually be 8 x 5. What makes
sense to you?


*Val Nelson*
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