[Hidden-tech] Marketing Manager

[Bonnie_Aitchison]

Marketing and Programming Manager
The Harold Grinspoon Foundation is looking for a Marketing and Programming Manager to support the growth of PJ Library in the New York metropolitan region.
PJ Library is an award-winning Jewish family engagement program created by the Harold Grinspoon Foundation (HGF). It aims to strengthen Jewish identities, serving as an outreach and family engagement vehicle for synagogues and Jewish organizations. In partnership with hundreds of philanthropists and Jewish organizations, PJ Library<http://hgf.org/> delivers the gift of free, high-quality Jewish children's books and music<http://hgf.org/Books-and-Music.aspx> each month to families raising Jewish children ages six months through eight years.
The Marketing and Programming Manager will create and implement a marketing and programming plan to build awareness of PJ Library while creating family engagement and community building opportunities around the brand.

MAJOR RESPONSIBILITIES
Marketing and Communications
*         Create and execute a regional marketing plan for PJ Library across traditional and new media platforms.
*         Develop and manage strategic marketing and programming partnerships with businesses, organizations, cultural institutions etc.
*         Work with the marketing team of PJ Library's North American Headquarters in developing regionally-specific collateral.
*         Maximize publicity in coordination with the Director of the NY office, the marketing team of PJ Library North America, and a consultant PR firm.
Program and Event Planning
*         Plan and execute PJ Library programs and events across the New York Metropolitan region.
*         Collaborate with Jewish and secular organizations and businesses across the region in joint family programs and events.
*         Coordinate PJ Library sponsorships and presence at regional events.
*         Work with local PJ Library partner organizations (including, but not limited to JCCs and synagogues) to facilitate collaboration around and involvement in regional events and programs.
Network Building
*         Work with local PJ Library partner organizations (including, but not limited to JCCs and synagogues) to facilitate collaboration and participation in regional marketing and events.
REQUIRED SKILLS & EXPERIENCE
A successful candidate will offer:
*         5+ years directing marketing strategy and execution.
*         Event coordination experience.
*         Media buying experience.
*         Franchise marketing experience (preferred).
*         Experience working with such Jewish organizations as Federations, Jewish community centers, synagogues, day schools, etc. (preferred).
*         Knowledge of and interest in child and family engagement, community building, and parenting.
*         Excellent presentation skills, including the ability to communicate information accuractly, effectively and persuasively.
*         Creative, entrepreneurial spirit, with the desire to be part of a growing team.
*         Proficiency working with Microsoft Office (Excel, Power point, etc.)
*         Proficiency working with Adobe design products (Photoshop and InDesign).
Salary is commensurate with experience. For more information about the program, visit www.pjlibrary.org<http://hgf.org/>.

TO APPLY
E-mail cover letter, resume and references to jobs at hgf.org<mailto:jobs at hgf.org>. No phone calls.



Bonnie Aitchison
Harold Grinspoon Foundation<http://hgf.org/>
380 Union Street, West Springfield, MA 01089




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