[Hidden-tech] Shelburne Falls Logo Contest: "My Business Composts!"

[Daniel Lieberman]

 CALLING ALL ARTISTS TO ENTER THE:
“MY BUSINESS COMPOSTS!” LOGO DESIGN CONTEST

In 2010, the Shelburne Falls-Buckland central business district began a
Composting Program intended to divert compostable waste away from the
traditional solid waste stream.  This effort was seen to provide both
environmental and economic benefits to the participating businesses and to
the community at large in reducing waste volumes bound for landfills,
providing raw materials needed to produce valuable compost, and in reducing
waste disposal costs.  Compostable materials are collected in a special
dumpster which is hauled to Martin’s Farm in Greenfield to be processed into
compost at for reuse in local farms and gardens. The compost produced helps
create a "closed loop system" through its use at local farms that, in turn,
serve downtown restaurants, and for the enriching soils on the Bridge of
Flowers, among other benefits.

Thanks to the efforts of the participating businesses to make the central
business district more sustainable, the Composting Program has received a
state grant to assess the Program’s current performance.  In winning the
grant funding, the Shelburne Falls Composting Program stood out as an
innovative approach to promoting the downtown business area. The grant also
seeks to determine ways that the Program can be further highlighted to
promote the identity of the Shelburne Falls area as a sustainable community
and eco-tourism destination.

In assessing the Composting Program as part of the grant, it has become
apparent that the Program’s participating businesses need to be officially
acknowledged for their efforts.  To that end, the Shelburne Falls Area
Business Association (SFABA) now seeks to create a logo design to identify
participating businesses.  The logo will be prominently displayed in
prominent locations such as stickers at business entrances and storefront
windows, as well as in printed and web-based promotional media, including
restaurant menus and individual and Shelburne Falls websites.

The participating businesses are primarily food-related establishments
including:  Mo’s Fudge Factor, Mocha Mayas, Café Martin, West End Pub, and
Blue Rock Restaurant.  These businesses provide food scraps, other organic
wastes and paper wastes for collection in a compostables dumpster located
behind the Blue Rock Restaurant.   Two other businesses, Mirick Insurance
and Trailside Health, provide only paper waste.

Design Criteria

The only logo design criteria are to create a logo for the Shelburne Falls
Composting Initiative that not only communicates composting but is also
unique to West County.  Illustrating in some fashion the closed loop system
formed by the composting process will be considered desirable.  The one
condition is to NOT to use the iconic image of the Bridge of Flowers.

Deadline to submit the “My Business Composts!” Logo Design will be
Wednesday, 6/22/11 at 5:00 PM.

Send electronic version (pdf) of logo to Mary Vilbon of the SFABA at
info at shelburnefalls.com.  If you have questions you may call Mary at
(413) 625-2526 or Tom Benjamin at (413) 687-1135.

The selected graphic design will be acknowledged on design, press releases,
and at local community-wide promotional events.



 Daniel Lieberman Digital


Internet Branding and Social Media: I Speak Geek, You Don't Need To

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