[Hidden-tech] LinkBuilding.Net

[Robert Heller]

At Thu, 18 Mar 2010 07:55:05 -0400 Chris Hoogendyk <hoogendyk at bio.umass.edu> wrote:

> 
>    ** Be sure to fill out the survey/skills inventory in the member's area.
>    ** If you did, we all thank you.
> 
> 
> 
> 
> Val Nelson wrote:
> > Hi Fred and Kimo,
> > I agree with others who have said run away, especially because of what 
> > Jeff Rutherford said about Google penalizing your ranks if you sell 
> > links. Search engines will usually figure it out. I've seen it happen.
> >
> > The only scenario in which you should ever sell a link is if they will 
> > still pay you if you put a "nofollow" attribute on the link and an ad 
> > disclaimer notice near the link, because that will keep Google's trust 
> > in your site. However most ad link brokers won't allow that.
> >
> > If you want to make money with links on your site, check out affiliate 
> > options. I wrote about various do's and don'ts for putting ads on your 
> > blog (or website) here:
> > http://www.valnelson.com/blogging/should-i-put-ads-on-my-blog/
> 
> I don't really get these objections. What are "ads by google" all about 
> if google doesn't like ads? And what are those ads all over the 
> commercial sites and newspaper sites? And why is it that we constantly 
> hear on the news that the internet business model for many of the big 
> players is advertising?

There is a difference between 'advertising' and a 'paid' link.  One
normally thinks of a link as suggesting: 'I think this other site here
is good/cool/worth checking out.' -- that is it is a *personal* (or
*company*) *endorsement*.  An ad is something else: not something that
is endorsed, but a paid place to to put some possibly compelling copy.  I
think that what people are saying about the LinkBuilding people is that
they are not a normal advertising channel, but are something else --
they are paying you to 'endorse' their site.  It is an attempt to alter
the page ranking.  Google does NOT count advertising links in its page
ranking -- *proper* advertising links are marked as such (and/or
Google's spider can detect them as such).

> 
> It seems that the decision process for both sides would revolve around 
> relevance and cost effectiveness of the advertising. Is it appropriate 
> for your site and does it add anything? Or is it just plain dollars and 
> is it worth it? Does it fit your business model and hit your audience?
> 

-- 
Robert Heller             -- 978-544-6933
Deepwoods Software        -- Download the Model Railroad System
http://www.deepsoft.com/  -- Binaries for Linux and MS-Windows
heller at deepsoft.com       -- http://www.deepsoft.com/ModelRailroadSystem/