[Hidden-tech] Here's a clever marketing tactic...

[David Pakman]

I might be inclined to even suggest not charging the $20 with the hope it
would being much more than that in the future. This reminds me of something
I actively did for some time, which was to create free video storyboards for
people who had no idea how they might use video for marketing. Someone would
say, for example "I'm a massage therapist, I think I should be using video,
but have no idea how."

Instead of bogging down in a whole conversation about stuff, I'd create a
video storyboard (an actual quicktime video, but it would be made up of
basic drawings and some voiceover) and send it to them. I didn't charge
anything though, and certainly they could have brought it to another video
person to produce, but overall it would keep the customers there. 

David Pakman
Managing Director / Vivid Edge Media Group
www.vividedgemedia.com
david at vividedgemedia.com / 413-218-1927
Follow me on twitter: http://twitter.com/dpakman
-----Original Message-----
From: hidden-discuss-bounces at lists.hidden-tech.net
[mailto:hidden-discuss-bounces at lists.hidden-tech.net] On Behalf Of Marcia
Yudkin
Sent: Sunday, June 21, 2009 9:03 AM
To: hidden-discuss at lists.hidden-tech.net
Subject: [Hidden-tech] Here's a clever marketing tactic...

   ** Be sure to fill out the survey/skills inventory in the member's area.
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I ran across this clever idea from a Seattle consultant who apparently had
extra time on his hands.  (I should explain that the guy is referring to
himself in the third person.)

+++

It's come to The Name Inspector's attention that lots of people would like a
bit of his advice right now, but don't want to pay a full consulting fee. At
the same time, The Name Inspector would like to meet more of his readers and
make some new connections. So he's decided to have "office hours" at his
favorite cafe, Victrola (on 15th). $20 for half an hour of conversation
about your branding problem.

Be aware that brainstorming is not the best way to make use of this time.
Thirty minutes is much too short for that. This would be a conversation
about naming or verbal branding strategy, a particular name you're
considering, the right way to phrase a particular idea, or some topic like
that.

Here's how it works: you email The Name Inspector to set up a time, then
show up at Victrola with a twenty and a question, and find the guy with the
Name Inspector sticker on his laptop. Simple and painless, right? But
hurry-this offer is a big bargain and a bit of a social experiment, and
might end at any time.

+++

Brilliant?  What do you think?  

Marcia Yudkin, of Goshen (where we have no cafes...)
http://www.yudkin.com

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