[Hidden-tech] Here's a clever marketing tactic...

[Marcia Yudkin]

I ran across this clever idea from a Seattle consultant who apparently had extra time on his hands.  (I should explain that the guy is referring to himself in the third person.)

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It’s come to The Name Inspector’s attention that lots of people would like a bit of his advice right now, but don’t want to pay a full consulting fee. At the same time, The Name Inspector would like to meet more of his readers and make some new connections. So he’s decided to have “office hours” at his favorite cafe, Victrola (on 15th). $20 for half an hour of conversation about your branding problem.

Be aware that brainstorming is not the best way to make use of this time. Thirty minutes is much too short for that. This would be a conversation about naming or verbal branding strategy, a particular name you’re considering, the right way to phrase a particular idea, or some topic like that.

Here’s how it works: you email The Name Inspector to set up a time, then show up at Victrola with a twenty and a question, and find the guy with the Name Inspector sticker on his laptop. Simple and painless, right? But hurry–this offer is a big bargain and a bit of a social experiment, and might end at any time.

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Brilliant?  What do you think?  

Marcia Yudkin, of Goshen (where we have no cafes...)
http://www.yudkin.com