[Hidden-tech] Restaurant websites built using Adobe Flash?

[Info at WinansCreative.com]

We recently built one in Flash (http://www.brasseriejoboston.com/),  
but it is entirely managed with a back-end CMS via XML. Just because  
it's built in Flash doesn't mean that it can't be managed that way.

We don't build every site in Flash... In fact it's very rarely that we  
do. Most of the time when we do use it it's based on a specific goal  
for the project, though. It's about taking into consideration the  
needs of the client. The restaurant segment is very image oriented,  
and sometimes we can use Flash to enhance that image. I'm not an  
advocate of using Flash for Flash's sake, but rather using it when it  
is appropriate to the task at hand. Another example: a mini-site for a  
client who needed to encourage people to explore the  layout of their  
new rooms. Tough to do with static HTML, but more appropriate for  
Flash. http://www.reinventedhotel.com/.

We had cases where SEO wasn't that big a concern to our client, and we  
explained the risks/benefits of using Flash well in advance. The goal  
was to get people to spend more than 20 seconds on the site looking  
for just their info, so that they could really experience what the  
brand was all about.

It's when Flash gets used haphazardly and without focus that some  
sites begin to lose their luster. Which, unfortunately, is often.

That said, we're constantly using Javascript frameworks such as  
mooTools to replace Flash functionality wherever possible, mostly  
because of SEO implications. More web apps are being delivered using  
Javascript-based kits, and Flash seems to be relegated to more of the  
video/audio/animation "plugin"  that it originally started out as.

My 2¢

--
Blair Winans
Winans Creative
blair at winanscreative.com
m. 857.205.0210
p. 413.303.0353
f. 413.303.9465
www.winanscreative.com



On Jan 22, 2009, at 8:30 AM, Jeff Hobbs wrote:

>   ** Be sure to fill out the survey/skills inventory in the member's  
> area.
>   ** If you did, we all thank you.
>
>
>
> I was wondering if any local web designers wanted to weigh in on  
> this one:
>
> Why does it seem like every restaurant website is built using Adobe  
> Flash?
>
> http://blog.masslive.com/linkfarm/2009/01/why_is_every_restaurant_websit.html
>
>
> ~Jeff
> _______________________________________________
> Hidden-discuss mailing list - home page: http://www.hidden-tech.net
> Hidden-discuss at lists.hidden-tech.net
>
> You are receiving this because you are on the Hidden-Tech Discussion  
> list.
> If you would like to change your list preferences, Go to the Members
> page on the Hidden Tech Web site.
> http://www.hidden-tech.net/members

-------------- next part --------------
Skipped content of type multipart/related