> > I know my buddy Shel Horowitz can address this one in depth, but he >> swears by Dan Janal (spelling?) and all the pros use PRNewsWire. > > They're really different. BusinessWire, PRNewswire, and their competitors push press releases in bulk to large numbers of journalists. Janal's service <http://snipurl.com/nv6p > brings reporter requests for sources to the sources. When a reporter is specifically looking for a source, you can get into A-list media; this has gotten me covered in the NY Times, USA Today, Entrepreneur, Woman's Day, and even at least one AP news feed. It's also very cheap at $99/month. I think BW is like $700 to send a single press release. The wire services send press releases to reporters who may or may not have a need for your story, but you play the law of averages and hope a few places pick them up. There's also a third model of places that post your press release online but don't actually distribute it. -- _________________________________________________ Shel Horowitz - 413-586-2388/800-683-WORD shel at frugalfun.com -->Join the Business Ethics Pledge - Ten Years to Change the World, One Signature at a Time (please tell your friends) <http://www.business-ethics-pledge.org> Marketing consulting * copywriting * publishing assistance * speaking How to market ethically/effectively: http://www.frugalmarketing.com Ethics Blog: http://www.principledprofit.com/good-business-blog/ Books: http://www.frugalmarketing.com/shop.html _________________________________________________ -------------- next part -------------- An HTML attachment was scrubbed... URL: http://lists.hidden-tech.net/pipermail/hidden-discuss/attachments/20080312/4eafdffb/attachment-0005.html