[Hidden-tech] online PR and article

Edbride-PR Ed at edbride-pr.com
Tue Mar 11 18:22:32 EDT 2008


I'm surprised to hear this assessment. In the high-tech field, almost all
the people with whom I work use Business Wire. In reality, the two are a
commodity, but from the standpoint of the intended audience (editors),
"Business Wire" sounds more ...er... business-like than "PR Newswire." The
latter sounds more like what it is, of course, so it's partly a mind game.
But to reiterate, most of the people in the circles where I travel are using
Business Wire.

Now, that's for distribution services. For online databases, I use Cision,
formerly known as Bacon's, which acquired MediaMap, which was the first of
the media databases to specialize in the computer trade press. It's a pricey
service, but very granular, great for email blasts and editorial calendar
searches.

Ed

----- Original Message ----- 
From: "A - Z International" <az at a-zinternational.com>
To: <Hidden-discuss at lists.hidden-tech.net>
Sent: Thursday, March 06, 2008 10:25 AM
Subject: Fwd: [Hidden-tech] online PR and article


>
> Hi Julie,
>
> I know my buddy Shel Horowitz can address this one in depth, but he
> swears by Dan Janal (spelling?) and all the pros use PRNewsWire.
>
> The issue I think is targetting. I have a professional PR agency in
> Texas promoting a lot of my work right now, but I always guide them
> with targeted lists. So, for example, they can cobble together anyone
> in the media out there from lists in a very general sense -- business
> writers, for example. But they can't find folks that easily covering
> the virtual economy.
>
> As I uncover bloggers and writers covering that turf, I've been
> shipping names over to create a tighter list. If you want help just
> reach me at az at a-zinternational.com. And I'm doing a program for the
> Mass. Small Business Development office in Springfield on this
> subject. It's 8 a.m. on April 9 down at their offices, I believe.
> I'll get your more specific info if you want.
>
> best,
>
> Amy Zuckerman
> HT Founder
>
>
>
> >Hi all!
> >I was hoping to get your take on Online PR and Online Article
Directories -
> >Good ones, great ones, terrible ones???
> >Thanks!
> >




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