[Hidden-tech] Marketing thoughts

[Charles Wilber]

Hi, folks. My company has enjoyed a mutually beneficial relationship with a
tech company that has produced three or four highly innovative and useful
new products over the past ten years. We have supported them with
programming and consulting services. They have returned the favor by
designing and building prototypes for us.

This company is presently sitting on three or four very attractive new
products. One is a very effective and revolutionary medical device system.
Another is a product that would appear to have great universal appeal and
applications. Unfortunately, this company has not been well served by their
marketing director (who is no longer with them) and has been slow in getting
these products into circulation. They have come to us for any advice we
might be able to offer in getting these products some widespread exposure as
quickly as possible. Patenting, FDA certification and approval and those
kinds of things have already been taken care of. However, the products
remain dormant and other companies are already beginning to float
"knockoffs" out into the market.

While marketing is not one of our usual services, we would still like to
help. Obvious things like web sites, blogs and so on come to mind, I wonder
what suggestions the group might have for us in assisting this company to
get some exposure and get their (pretty amazing) new products to market. We
would appreciate any suggestions you have to offer. Thanks!

Regards,
Charlie Wilber
Manresa Information Systems
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