[Hidden-tech] Marketing thoughts

[Julie Roads]

I can recommend a top-notch, one-stop marketing firm. www.stainlesscommunications.com 
  The president/ceo is Sean Lobdell, slobdell at stainlesscommunications.com 
. Very respected in the industry  - check out their client list.
I partner with them regularly and they specialize in great strategy,  
great collateral and incredible problem solving. If you have an idea  
they can get it done.
Here is a site we recently did together - it's a kids site, so not the  
industry you're looking for - but it is unlike any other kid's site  
out there - but I understand that uniqueness and authenticity are  
important.
www.bonobokids.org

Kind regards,
Julie


…Write where you want to go.
Julie Roads * Writing Roads
Copywriting for Web and Print
413-281-6013
www.writingroads.com
Blogging Roads




On Apr 18, 2008, at 1:17 PM, Charles Wilber wrote:

   ** The author of this post was a Good Dobee.
   ** You too can help the group
   ** Fill out the survey/skills inventory in the member's area.
   ** If you did, we all thank you.


Hi, folks. My company has enjoyed a mutually beneficial relationship  
with a tech company that has produced three or four highly innovative  
and useful new products over the past ten years. We have supported  
them with programming and consulting services. They have returned the  
favor by designing and building prototypes for us.

This company is presently sitting on three or four very attractive new  
products. One is a very effective and revolutionary medical device  
system. Another is a product that would appear to have great universal  
appeal and applications. Unfortunately, this company has not been well  
served by their marketing director (who is no longer with them) and  
has been slow in getting these products into circulation. They have  
come to us for any advice we might be able to offer in getting these  
products some widespread exposure as quickly as possible. Patenting,  
FDA certification and approval and those kinds of things have already  
been taken care of. However, the products remain dormant and other  
companies are already beginning to float "knockoffs" out into the  
market.

While marketing is not one of our usual services, we would still like  
to help. Obvious things like web sites, blogs and so on come to mind,  
I wonder what suggestions the group might have for us in assisting  
this company to get some exposure and get their (pretty amazing) new  
products to market. We would appreciate any suggestions you have to  
offer. Thanks!

Regards,
Charlie Wilber
Manresa Information Systems
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