Fwd: Re: [Hidden-tech] Press Release Suggestions...

[A - Z International]

Hi David,

I haven't read through all responses, but my VERY 
FIRST CONCERN is that you define what outcome you want from PR.

Clients?
Fun?
Clips to build more PR?

Until I know what you are trying to accomplish 
with your PR, I wouldn't make any 
recommendations. Just gave a talk on this through 
MSBDC last week and would be happy to share my 
slides. The media is a double-edged sword and should be used wisely.

I should know, as I've been part of it for 33 
years. You've got a great topic, but you may not be treated kindly by all.

best,

Amy Zuckerman
Hidden-Tech Founder


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>Hi, David,
>
>Just to play a little off the top of my head
>
>Ghost-busting from Australia to Massachusetts
>A Ghostly Connection to Down Under
>Why would a ghost-busting expert be coming to 
>Western Mass...when there's already one here?
>
>I write press releases for a living--LMK if 
>you'd like info. You also may want to grab a 
>copy of Grassroots Marketing: Getting Noticed in 
>a Noisy World, at http://www.frugalmarketing.com 
>-- huge chapter on press releases.
>
>At 1:28 PM -0400 4/13/08, DAVID F. FARKAS wrote:
>>    ** The author of this post was a Good Dobee.
>>    ** You too can help the group
>>    ** Fill out the survey/skills inventory in the member's area.
>>    ** If you did, we all thank you.
>>
>>Hi folks,
>>
>>Perhaps some of the PR wizards can suggest ideas for me?
>>
>>My work, as some of  you know, is unique, but I 
>>recently connected with someone who does 
>>essentially the same work in Australia. She is 
>>coming here to visit to see what happens when we work together.
>>
>>While we are not planning to do any big 
>>workshops on this first get together, it's such 
>>a great story that we'd like to get some PR and 
>>see what comes of it... you know... two people 
>>from opposite ends of the Earth do the same 
>>strange work and are now going to meet for the 
>>first time to see what happens... tra la.. tra 
>>la... <hopefully film at eleven... or Oprah?> <LOL.
>>
>>Since I have not done <gasp> ANY PR for my 
>>business  this is a new approach for me. So I'm looking for two things.
>>
>>Thing One...
>>Ideas for positioning and telling the story to 
>>get the most interest across the greatest range of audiences.
>>
>>Thing Two...
>>Who do I send it to? Where can I get a list of 
>>the right people locally, nationally, and 
>>internationally to send this to by email?
>>
>>Thanx so much for whatever insight and 
>>direction you can offer. Good wishes also gratefully accepted. <g>
>>
>>Blissings,
>>David
>>
>>Her web site:  www.MaggieLandman.com
>>Mine:  www.HouseHealing.com
>>'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''
>>   DAVID  FRANKLIN  FARKAS, M.S. Ed
>>  Intuitive  •  Spiritual Healer  •  Technician of the Sacred
>>'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''
>>  House Healing • Ghost Busting • Clearing
>>  for Homes, Buildings, People & Business
>>  Unique 'Quantum Grid Restructuring  System'
>>'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''
>>  Voice Mail: 866.4.FARKAS
>>HouseHealing at xemaps.com
>>    www.HouseHealing.com
>>''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''
>>   Listen to David...  5 minute audio
>>    http://www.audioacrobat.com/play/WQ1J7T4s
>>''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''
>>  "Everything is Energy, Everything is Connected,
>>   Everything is Interactive.                    ~ David Franklin Farkas
>>'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''
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