[Hidden-tech] Blogs vs. Newsletters

[Robert Heller]

At Wed, 03 Jan 2007 10:47:27 -0500 "DAVID F. FARKAS" <david at farkas.com> wrote:

> 
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> 
> Hi folks...
> 
> What are the pros, cons and mechanics of Blogs vs. Newsletters / 
> Lists. I understand how a newsletter run from an autoresponder works. 
> I'm new to the Blogoshpere.
> 
> For example... if someone 'subscribes' to a blog how are they 
> notified of new posts?

The blog software sends an E-Mail telling the subscriber that there is a
new post and includes the URL of the new page.  That is, the blog
software maintains a mailing list just like the newsletter system.  The
difference is that the newsletter system sends the whole newsletter to
the subscriber and the blog posts the news on a web site and sends a
short message with the URL to the subscribers.  The latter has the
advantage that non-subscribers can access the blog and Goggle, et. al.,
will spider the blog and add it to their search engines -- this gives
you a wider audience and greater access to new subscribers.  The
down side is that subscribers have to actually go out on the web to read
the news instead of it being delivered to the E-Mail inbox.

> 
> Thanx.
> David
> 
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Robert Heller             -- 978-544-6933
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