[Hidden-tech] Joining Google AdWords & Analytics

[Lou Davis]

Hey Kurt,
 
As you mentioned there's very little competition for the keyword you're
bidding on, have you tried just setting your maximum bid to a much lower
number (like in the pennies/click range)?  Ranking third on a results
page with only three ads isn't so terrible, especially if your ad
content is well tailored to your targeted prospects.  It's certainly
worth testing the theory...  Just a thought.
 
Good luck,
 
Lou
 
Lou Davis
Vice President
**********************************
Market Street Research
31 Trumbull Road
Northampton, MA 01060
**********************************
(413) 584-0465 office
(413) 374-3565 cell
(413) 582-1206 fax
ldavis at marketstreetresearch.com
www.marketstreetresearch.com <http://www.marketstreetresearch.com/> 
 
 

-----Original Message-----
From: hidden-discuss-bounces at lists.hidden-tech.net
[mailto:hidden-discuss-bounces at lists.hidden-tech.net] On Behalf Of Kurt
Kolok
Sent: Thursday, February 22, 2007 12:38 PM
To: Info @ WinansCreative.com
Cc: Hidden Tech-discussion
Subject: Re: [Hidden-tech] Joining Google AdWords & Analytics


I've been using AdWords for the last couple of months and have to say
I've gotten mixed results.  One of my main key words is actually in my
ad and for about a week my ad would pop up when the keyword was Googled.
There is almost no competition (only 2 other ads from time to time) yet
after receiving a couple dozen click throughs from that keyword the rate
went up from .50 cents per click to 1.00 per click, then less than 2
days later went up to 5.00 per click.  It was pretty much the only
fruitful keyword.  Others have brought a couple of clicks here and there
but now those prices are rising as well (with absolutely NO ad
competition).  

I'm beginning to think it's a complete scam on Google's part--it seems
that when they see successful click throughs they increase the cost per
click.  I've communicated with their live online help and they claimed
that price is re-evaluated constantly and that I should refine my
keywords and ad.  The 5.00 cpc (cost per click) has not gone down once
and I've refined my ad several times to include the keyword at least
twice in the ad.  Nothing has changed.  As you can imagine I'm not about
to pay 5.00 per click.

If anyone out there has had a positive experience with this service I'd
like to hear about it myself.

We're currently focusing on adding/improving our reciprocal links and
developing an active blog, which both seem to help increase/improve your
Google ranking when people type in those keywords anyway.  It's not
quite the same as an ad in the margin, but it also costs nothing.

Kurt



-- 

Kurt Kolok

Owner/Director

Kolok Gallery

121 Union Street, 1e

North Adams, MA 01247

+1 413 664 7381

kurt at kolokgallery.com

www.kolokgallery.com



Info @ WinansCreative.com wrote: 

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  _____  


Does anyone have any experience linking Google AdWords campaigns with
Google Analytics? I found this explanation on Google's site but (like
most of their help pages) it seems to be missing some key steps or
descriptions. 


http://adwords.google.com/support/bin/answer.py?answer=26789
<http://adwords.google.com/support/bin/answer.py?answer=26789&hl=en>
&hl=en


Any help is much appreciated!



--
Blair Winans
Winans Creative
blair at winanscreative.com
m. 857.205.0210
p. 413.303.0353
f. 413.303.9465
www.winanscreative.com








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