Press Contact: April Cloutier, Director of Operations, RTC 413-755-1314 For Immediate Release RTC 2007 Digital Marketing Series: "Clicks to cash" "How Search Marketing can help you FIND, GET, and KEEP new customers" Springfield, MA-April 5 2007 - The Regional Technology Corporation (RTC) is pleased to announce that its Technology Enterprise Council (TEC) network will be holding this 3rd seminar in its Digital Marketing series, "Clicks to Cash". The Internet is the fastest growing advertising medium in the U.S. This seminar will explain why - and how you can participate. This informative seminar on Search Marketing and Search Engine Optimization (SEO) will be held on Friday, April 27th 8:30 -10:30 a.m. in the Tele-Classroom at STCC Technology Park in Springfield, Ma. This event is sponsored by Masslive, www.masslive.com <http://www.masslive.com/> . "Experts predict Search Marketing will soon reduce or even replace a large percentage of electronic marketing as we know it today-including radio and television," said Ellen Bemben, RTC President. "This series will provide insight into current and emerging Web 2.0 technologies, like search marketing, and demonstrate how you can use them to positively impact your business," she continued. "The best part is that you do not have to be a technology-based company to leverage these cost effective technologies in order to gain a competitive advantage," Bemben added. Key presenters for this seminar include Dan Green of TruePresence and Silvana Gravini of Silvana.Net. This introductory session will cover how to capture relevant search engine traffic and convert it into new business. It will also cover fundamentals including what you need to do to make sure your website is search engine friendly, how to establish a search marketing budget, how to measure success and much more. Whether your goal is generating leads, brand awareness, or online status, attendees will leave with an understanding of how you can use search marketing techniques to grow your business. Please note this seminar has been extended to 2 hours in order to provide more question and answer and networking time as requested by series attendees of the first two seminars. The April 27th event is FREE to RTC members and $40 to non-members. Advanced registration is required. Contact April Cloutier at acloutier at rtccentral.com to register. ABOUT Regional Technology Corporation The mission of the Regional Technology Corporation is to be the market-driven catalyst for growth and development of technology-based industries in Western Massachusetts and the Knowledge Corridor. In affiliation with the Western Massachusetts Economic Development Council, the RTC serves to coordinate and manage the region's technology economic development strategy as it relates to business development, attraction, and creation. For more on the RTC, visit www.rtccentral.com <http://www.rtccentral.com/> or call 413-755-1314. ABOUT Masslive Masslive.com is the leading local destination for news and information on the web about Western Massachusetts and Northern Connecticut. Local internet users visit Masslive.com frequently for local news, sports, weather, classifieds and more. To discuss how they can make a positive impact on your business today contact Paul Fritz, General Manager at 413-731-1966 or email: pfritz at masslive.com. ABOUT the Speakers: Dan Green is the current area President of TruePresence, a national internet marketing firm with offices in 11 states. Dan launched his career at J. Walter Thompson in New York City, one of the world's top advertising agencies working with some of the country's largest companies and brands, including NBC television and Ford Motor Company. Prior clients included Johnson & Johnson, Sears, Warner-Lambert, Monsanto, and Pepsi. While working as a business and marketing consultant, Dan helped market two national franchise e-commerce initiatives including one of the photo industry's first digital photo sharing websites. For more information, please visit www.truepresence.com/ma. Silvana Gravini, Principal, Silvana.Net, is a website designer and Search Engine Optimization (SEO) specialist located in Northampton, Ma. Since 1996, Ms. Gravini has successfully assisted a broad range of clients in realizing growth and profitability objectives through applied Internet technologies. She is a regularly invited guest speaker for events/seminars conducted at the Isenberg School of Management at the University of Massachusetts Amherst; the Small Business Administration of Western Massachusetts; and The Hilltown Community Development Corporation. For more information, please visit www.silvana.net <http://www.silvana.net/> . ### -------------- next part -------------- An HTML attachment was scrubbed... URL: http://lists.hidden-tech.net/pipermail/hidden-discuss/attachments/20070412/a7127627/attachment-0005.html -------------- next part -------------- A non-text attachment was scrubbed... Name: not available Type: image/jpeg Size: 65631 bytes Desc: image001.jpg Url : http://lists.hidden-tech.net/pipermail/hidden-discuss/attachments/20070412/a7127627/attachment-0012.jpe -------------- next part -------------- A non-text attachment was scrubbed... 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