[Hidden-tech] RTC Search Engine Seminar April 27 2007

April Cloutier acloutier at rtccentral.com
Thu Apr 12 11:43:48 EDT 2007


 Press Contact:

April Cloutier, Director of Operations, RTC

413-755-1314

 

 

 

 

 

 

For Immediate Release

 

 

RTC 2007 Digital Marketing Series:

 

"Clicks to cash"

"How Search Marketing can help you FIND, GET, and KEEP new customers"

 

 

Springfield, MA-April 5 2007 - The Regional Technology Corporation (RTC)
is pleased to announce that its Technology Enterprise Council (TEC)
network will be holding this 3rd seminar in its Digital Marketing
series, "Clicks to Cash".  The Internet is the fastest growing
advertising medium in the U.S.  This seminar will explain why - and how
you can participate.

 

This informative seminar on Search Marketing and Search Engine
Optimization (SEO) will be held on Friday, April 27th 8:30 -10:30 a.m.
in the Tele-Classroom at STCC Technology Park in Springfield, Ma.  This
event is sponsored by Masslive, www.masslive.com
<http://www.masslive.com/> .  

 

"Experts predict Search Marketing will soon reduce or even replace a
large percentage of electronic marketing as we know it today-including
radio and television," said Ellen Bemben, RTC President.  "This series
will provide insight into current and emerging Web 2.0 technologies,
like search marketing, and demonstrate how you can use them to
positively impact your business," she continued.  "The best part is that
you do not have to be a technology-based company to leverage these cost
effective technologies in order to gain a competitive advantage," Bemben
added.

 

Key presenters for this seminar include Dan Green of TruePresence and
Silvana Gravini of Silvana.Net.  This introductory session will cover
how to capture relevant search engine traffic and convert it into new
business.  It will also cover fundamentals including what you need to do
to make sure your website is search engine friendly, how to establish a
search marketing budget, how to measure success and much more.  Whether
your goal is generating leads, brand awareness, or online status,
attendees will leave with an understanding of how you can use search
marketing techniques to grow your business.  

 

Please note this seminar has been extended to 2 hours in order to
provide more question and answer and networking time as requested by
series attendees of the first two seminars.

 

The April 27th event is FREE to RTC members and $40 to non-members.
Advanced registration is required.  Contact April Cloutier at 
acloutier at rtccentral.com to register. 

 

 

 

ABOUT Regional Technology Corporation

The mission of the Regional Technology Corporation is to be the
market-driven catalyst for growth and development of technology-based
industries in Western Massachusetts and the Knowledge Corridor. In
affiliation with the Western Massachusetts Economic Development Council,
the RTC serves to coordinate and manage the region's technology economic
development strategy as it relates to business development, attraction,
and creation.  For more on the RTC, visit www.rtccentral.com
<http://www.rtccentral.com/>  or call 413-755-1314.

 

ABOUT Masslive

Masslive.com is the leading local destination for news and information
on the web about Western Massachusetts and Northern Connecticut.  Local
internet users visit Masslive.com frequently for local news, sports,
weather, classifieds and more.  To discuss how they can make a positive
impact on your business today contact Paul Fritz, General Manager at
413-731-1966 or email: pfritz at masslive.com.

 

 

ABOUT the Speakers:

Dan Green is the current area President of TruePresence, a national
internet marketing firm with offices in 11 states.  Dan launched his
career at J. Walter Thompson in New York City, one of the world's top
advertising agencies working with some of the country's largest
companies and brands, including NBC television and Ford Motor Company.
Prior clients included Johnson & Johnson, Sears, Warner-Lambert,
Monsanto, and Pepsi.  While working as a business and marketing
consultant, Dan helped market two national franchise e-commerce
initiatives including one of the photo industry's first digital photo
sharing websites.  For more information, please visit 
www.truepresence.com/ma.

  

Silvana Gravini, Principal, Silvana.Net, is a website designer and
Search Engine Optimization (SEO) specialist located in Northampton, Ma.
Since 1996, Ms. Gravini has successfully assisted a broad range of
clients in realizing growth and profitability objectives through applied
Internet technologies.  She is a regularly invited guest speaker for
events/seminars conducted at the Isenberg School of Management at the
University of Massachusetts Amherst; the Small Business Administration
of Western Massachusetts; and The Hilltown Community Development
Corporation.  For more information, please visit www.silvana.net
<http://www.silvana.net/> .

 

 

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