[Hidden-tech] Seeking a marketing consultant

[Anne Campbell]

Hi all,

I have a longtime client, Sue Reed, who works with Josh Simpson, the glass
artisan in Shelburne Falls. Sue and Josh are looking for someone in Western
Mass who can give them advice on online marketing, social media, and
e-commerce. They'd like to start with a brief consultation to help narrow
down to a good match. If you're interested or have someone to recommend,
please read this background and then contact Sue directly.

At the end of last year we got bogged down in holiday sales and finishing
> the manuscript for Josh’s 50th retrospective book, but now in the new year
> we’re trying again, to get our internet presence improved and clarified
> (including changing our URL to be JoshSimpsonGlass.com, which we already
> own, instead of Megaplanet.com. We have to work with the e-commerce
> platform Volusion due to big complexities with shipping and database issues
> that no one wants to disrupt.
>
> I’m not even clear exactly what we are looking for, but it’s clear that
> our dependence on website sales is here to stay. Craft shows haven’t been
> profitable for years now, and galleries will take a long time to return, if
> they ever do. So, we need to grow our online reach. Currently our only
> social media efforts are done by the customer service person who barely has
> time for one daily Instagram post. We have to do more!
>
> As for the website: yes, I believe we need a redesign. Our situation is
> complex, as you probably recall. We have two sites that should be combined.
> We sell one of a kind art, so every single item requires its own unique
> listing. And these items fall into about 10-12 categories with many
> subcategories, so the nav bar is complex. Josh routinely creates new kinds
> of work that deserve their own focus, but only temporarily. Our 2x monthly
> newsletter directs readers to specific pages but also tries to invite them
> to the larger site. Josh’s work appeals to people who might only afford one
> tiny planet each year, and to many who spend thousands of dollars in a
> single event, as well as everyone in between as well as to museums and high
> end galleries, so the tone of the site is vitally important.
>
> A bit of background: last year we contracted for a custom-designed site
> with the design team at Volusion itself, but the communication was
> frustrating and the results ultimately not useful. We need someone who will
> be able to hear our requests but also provide guidance.
>

*Contact: sue at megaplanet.com <sue at megaplanet.com>*

Thanks very much -
Anne

-- 
Anne Campbell (she/her)
info at annecampbelldesign.com
https://annecampbelldesign.com/
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