[Hidden-tech] Google Analytics

[Rob Laporte]

Hi Keith,

That's a core service of our firm, or any good firm that does digital marketing. Pretty sure my firm's lead on this work, Dale Webb cc'd, would say Google Tag Manager (GTM) and maybe GA v4 are antecedent must-haves for any organization these days, then use Google's Data Studio.

FYI, before ELMs monumental shakeup a couple of years ago, DISC did much for them, so we have a good sense of data needs in your field, not to mention tons of well-organized public (GA) data relevant to that job and much else for STCC.

I'll leave to you and Dale to communicate further on the immediate project. I'd be happy to discuss bigger ROI opportunities as well.


Take Care,


Rob Laporte

Chief Business Development Officer | Founder | Chairman

DISC - Making Websites Make Money

413-584-6500

rob at 2disc.com<mailto:rob at 2disc.com> | LinkedIn<https://www.linkedin.com/in/2disc/> | 2DISC.com<https://www.2disc.com>


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________________________________
From: Hidden-discuss <hidden-discuss-bounces at lists.hidden-tech.net> on behalf of Keith Paul via Hidden-discuss <hidden-discuss at lists.hidden-tech.net>
Sent: Wednesday, August 25, 2021 11:50 AM
To: hidden-discuss at lists.hidden-tech.net <hidden-discuss at lists.hidden-tech.net>
Subject: [Hidden-tech] Google Analytics

Hi all,

I'm looking for a very established vendor or freelancer, either with deep experience and a portfolio specific to this request, to build custom Google Analytics dashboards.

Requirements include:

  *   executive-level brand view
  *   4+ division-level views that roll-up to executive-level
     *   division-level widgets and/or toggles to navigate through product pages
     *   users will not be GA-savvy

Data views/widgets to include:

  *   web and blog traffic
  *   all marketing campaign (UTM) traffic
  *   selected 3rd-party referrer traffic
  *   "lift" views from TV/radio partners
  *   inquiry form submission (goals)
  *   network vs public visits
  *   custom bitly referrals
  *   social media referrals

Also open to adopting a UTM taxonomy.

Full build, testing, and implementation by December 31.

Please reply if questions and/or leads.

Thanks!

Keith Paul
Director of Communications and Marketing
Springfield Technical Community College
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