[Hidden-tech] Google Analytics

Keith Paul kemipa at gmail.com
Wed Aug 25 15:50:46 UTC 2021


Hi all,

I'm looking for a very established vendor or freelancer, either with deep
experience and a portfolio specific to this request, to build custom Google
Analytics dashboards.

Requirements include:

   - executive-level brand view
   - 4+ division-level views that roll-up to executive-level
      - division-level widgets and/or toggles to navigate through product
      pages
      - users will not be GA-savvy

Data views/widgets to include:

   - web and blog traffic
   - all marketing campaign (UTM) traffic
   - selected 3rd-party referrer traffic
   - "lift" views from TV/radio partners
   - inquiry form submission (goals)
   - network vs public visits
   - custom bitly referrals
   - social media referrals

Also open to adopting a UTM taxonomy.

Full build, testing, and implementation by December 31.

Please reply if questions and/or leads.

Thanks!

Keith Paul
Director of Communications and Marketing
Springfield Technical Community College
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