[Hidden-tech] web designer recommendation

[Shel Horowitz]

Chris, I took a look at the site. I'm not a designer and I don't play one
on TV ;-). But I *am* a copywriter and I see several issues with the copy
that should be fixed before you even bring in a designer.

   - The audience is unclear. I don't even know if this product is for
   home, industry, academia, retail--let alone what sorts of people within an
   organization would be reading it.
   - If the audience is end users, the copy is much too technical. And even
   if the copy is water management professionals, it's very low on the
   benefits and expects the users to figure out on their own why they need
   this device.
   - It has no "ask"--nothing to encourage a prospect to take the next step

Of course, I can fix all of that, quickly and inexpensively. Let me know if
you'd like more information.

Shel Horowitz - "The Transformpreneur"
________________________________________________
Contact me to bake in profitability while addressing hunger,
poverty, war, and catastrophic climate change
* First business ever to be Green America Gold Certified
* Inducted into the National Environmental Hall of Fame
* Certified speaker: International Platform Association
http://goingbeyondsustainability.com
mailto:shel at greenandprofitable.com 413-586-2388
Award-winning, best-selling author of 10 books.
Latest:Guerrilla Marketing to Heal the World
(co-authored with Jay Conrad Levinson)

Watch my TEDx Talk,
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http://www.ted.com/tedx/events/11809
(move your mouse to "event videos")
_________________________________________________



On Wed, Mar 25, 2020 at 8:46 PM Chris Sims via Hidden-discuss <
hidden-discuss at lists.hidden-tech.net> wrote:

> A local cleantech start-up named Aclarity needs a web site face lift.
> Their current site is http://www.aclaritywater.com.
>
> This is a small, focused brochureware project.  We need someone to quickly
> take updated content, make the site look professional, then hand the keys
> for future updates over to the team.
>
> I usually work with Fresh Jones out of Greenfield, who do excellent work,
> but they're busy at the moment, so I wanted to ask for other local
> recommendations.  Thanks in advance.
>
> Best
>
> Chris
> chris at alchemy-fund.com
>
>
> --
> *_____________________*
> *Chris Sims*
> The Alchemy Group, LLC
> chris at alchemy-fund.com
> +1 617 692 0628
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