[Hidden-tech] SEO expert

[Rob Laporte]

Hi David and HTers,

My firm has specialized in SEO for 22 years, and for a few years now one of our largest and ongoing jobs has been just such work for a celebrity CEO.

I wish I had time to explain more but for now:


  *   The core of "Reputation Management" is SEO because search engine results are usually most damaging and enduring. Sure, social posting and other public replies help, but Google and Bing listings often persist for months and years.
  *   The cost of success in suppressing damaging search engine results varies enormously depending on the accumulated value ("PageRank") of pages ranking well for important searches. UC Davis, for example, famously paid $170,000 to suppress search results showing police pepper-spraying protesting students, and got zero results, absolutely nil (Reported in Time Magazine). That publicity (total PageRank) would have required millions of dollars to countervail.
  *   Even the easiest such jobs will run north of $5000.
  *   If legal action for take-down orders is viable, that is often more cost-effective.
  *   There's a small chance the the EU's "Right to be Forgotten" laws will soon require Google and and other search engines to exclude US results, but don't count on it. US laws are very unlikely to follow the EU because, emerging from the drive to keep freed slaves down, our system aims to jail and otherwise damage lower and now middle class people as much as possible for as long as possible.

In a ~20 minute talk, I can give a general sense of costs, but ultimately one has to assess the SEO strength of the offending web pages in order to budget for success. One takes it in stages because results of the first round of work clarify how much more will be needed.


Best Regards,


Rob Laporte | SEO Specialist, CEO

DISC, Inc. - Making Websites Make Money

413-584-6500

rob at 2disc.com<mailto:rob at 2disc.com>

www.2disc.com<https://www.2disc.com/>

NOTE: Emails can be blocked by spam filters throughout the web. If you don’t get a reply within an expected span of time, please call.


________________________________
From: Hidden-discuss <hidden-discuss-bounces at lists.hidden-tech.net> on behalf of David Korpiewski via Hidden-discuss <hidden-discuss at lists.hidden-tech.net>
Sent: Monday, September 9, 2019 5:13 PM
To: email list Hidden-Tech <Hidden-discuss at lists.hidden-tech.net>
Subject: [Hidden-tech] SEO expert

I have a client who is looking for an expert in SEO to move things
around in google so that certain things can bump to the top of the
google list when one google's her name.   I don't know if this is
possible, since I'm an IT guy and not an SEO expert.   So if you have
information on who to contact who is good at moving things up and down
lists in Google, please send me a name and a number and I'll forward it
onto my client.

Many thanks

David


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============================================
David Korpiewski
Senior Software Specialist I
CICS - UMASS Amherst
413-545-4319
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