[Hidden-tech] Should I trust this SEO information? Or how can I verify it?

[Shel Horowitz]

Thanks, Jeff. As I suspected, his second set of numbers is not based in
reality. I checked three terms in his "good list." The 4020 per month he
reported for the best one of those actually gets 90-150 searches per month.


Shel Horowitz - "The Transformpreneur"(sm)
________________________________________________
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*http://www.ted.com/tedx/events/11809
<http://www.ted.com/tedx/events/11809>*

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Award-winning, best-selling author of 10 books. Latest:
Guerrilla Marketing to Heal the World (co-authored with Jay Conrad Levinson)

_________________________________________________

On Sun, May 8, 2016 at 12:57 AM, Jeff Brand <jeff at deltafactory.com> wrote:

> Google offers an AdWords keyword planning tool at adwords.google.com
> (look under the Tools section.) That's what comes to mind when I hear
> "straight from Google."
>
> On Sat, May 7, 2016 at 5:48 PM, Shel Horowitz <shel at principledprofit.com>
> wrote:
>
>>
>>
>>
>>
>> There's a guy who's trying to woo me as an SEO client for my newest
>> sites. He generated results for a list of keyphrases ranging from 10 to 110
>> searches per month, world wide. I said with those kinds of numbers, I could
>> not justify spending *anything* on SEO, since the percentage clicking
>> through and then the percentage who converted to clients would be
>> infinitesimal. He asked me for some more search terms. Conveniently, all
>> the new phrases ranged from 956 to 5600 searches per month. He says the
>> info came straight from Google but I'm suspicious. It doesn't make a lot of
>> sense to me that "social change companies" gets only 20 searches per month,
>> while the even more long-tail "social change profitability consulting" gets
>> 2221 searches and "successful social entrepreneurs" gets 4020.
>>
>> Is there a no-cost tool I can use to verify some of this data?
>>
>> Shel Horowitz - "The Transformpreneur"(sm)
>> ________________________________________________
>> Watch (and please share) my TEDx Talk,
>> "Impossible is a Dare: Business for a Better World"
>> *http://www.ted.com/tedx/events/11809
>> <http://www.ted.com/tedx/events/11809>*
>>
>> Contact me to bake in profitability while addressing hunger,
>> poverty, war, and catastrophic climate change
>>
>> Twitter: @shelhorowitz
>>
>> * First business ever to be Green America Gold Certified
>> * Inducted into the National Environmental Hall of Fame
>>
>> http://goingbeyondsustainability.com
>> http://transformpreneur.com
>> mailto:shel at greenandprofitable.com * 413-586-2388
>> Award-winning, best-selling author of 10 books. Latest:
>> Guerrilla Marketing to Heal the World (co-authored with Jay Conrad
>> Levinson)
>>
>> _________________________________________________
>>
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