[Hidden-tech] Reputation Management

[Annamarie Pluhar]

Hi

So I thought I'd ask this list whether anyone has any good strategies 
for dealing with this problem.

A friend of mine runs a dental practice. I won't say who it is - but 
just say that he has a business name that incorporates dentistry with 
his town. Well it turns out that there is another town in a distant 
state and a dental practice that has exactly the same name.

The problem is that the far away business got some very negative reviews 
and my friend is losing lots of business because the person seeing it 
doesn't realize that it's not HIS business in New England. This shows up 
on Google doing a search.

Of course you can't call anyone at Google. I'm wondering whether anyone 
has any ideas for how to remedy this problem.

??

Thanks
Annamarie