[Hidden-tech] making sense out of Google Adsense

[Robert Heller]

At Tue, 28 Oct 2014 13:25:45 -0400 "Tom Adams ~ Reelife Productions & Folktography" <tomadams at gmail.com> wrote:

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> another modern day conundrum...
> 
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> I just got paid $118 by Google Adsense and for the life of me I can't
> figure out exactly *why*... and this has been happening for about three
> years now... not complaining but, well, it'd be nice to get a handle on
> this...
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> The whole adsense payment routine and summary page is woefully lacking in
> specifics. Does someone have a clue how Adsense payments works? I've looked
> into it before and have come up with very little info...
> 

Basically, you need to look at the 'Reports' pages.  It helps if you also have 
Google Analytics set up as well as Google Adsense and have 'linked' them 
together.  That way, you can also go to your Analytics page and get reports 
about Adsense.  This will let you map SEO/Keywords and specific pages that are 
getting ad clicks and things like how people who are clicking on ads are 
getting to your pages (eg whose links to your pages are bringing in people to 
your pages that are tending to click on the ads on your pages).

The Adsense Reports at its basic level tells you about clicks and the
$$$/click on each day (or week or month, etc., depending on the various report
options). And if you associate ads with custom 'channels', you can get an idea
of which sorts of ads are being clicked on and you can at the very least
associate clicks/earnings with specific pages. Google Analytics can give you
deeper insights -- eg mapping things like page content 'quality' to Adsense
clicks or landing pages to Adsense clicks, or even demographics or other
metrics to Adsense clicks, etc.

The payment system itself works on a 'thresold' basis. Once you have 'earned'
at least $100, they make a payment. Each click earns you some money (depends
on how much the advertisers bid on the keywords). At the end of each day
(Pacific time I guess), the day's total is added to the month's running total.
At the end of the month, Google does a check to make sure all of the clicks
are properly accounted for (the earnings for the month are 'finalized') and
the monthly total is added to yout finalized earnings. Once that total meets
or exceeds $100, Google initiates a process where you get paid (by whatever
means you have selected), which can take a few weeks. When you get paid, your
balance is zeroed, and starts 'growing' to $100 again.





> 
> Regards,
> 
> Tom Adams, Director/Owner
> Reelife Documentary Productions & Folktography by Tom
> <http://www.reelifeproductions.com/Tom_Adams_Links_2.html>
> Producing Media that Educates, Entertains & Enlightens... since 1996
> ** Cool Media Production...Not Boring or Dumb **
> *(413) 575-9707*
> * * Williamsburg, MA*
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