[Hidden-tech] IT services tax - social media

[Jeff Rutherford]

I would not underestimate - at all - the power of social media to show opposition to this IT services tax.

Here's a tweet that I sent to Senator Rosenberg yesterday. Admittedly, it's strongly worded, but I intended it to be so.

‪@SenStan That sound you just heard was software companies stopping their expansion or growth in MA. ‪#stopMAITservicestax


I also think if we're going to use social media, we should organize a hash tag. I would suggest #StopMAITservicetax I'm not wedded to that, but I think we should try to all be consistent if possible. And, don't forget, if you discuss this on Facebook or Google+, both platforms now use hash tags as well.
Below are some other relevant Twitter accounts of Mass pols (they're not hot linked - so you'll need to plug into Twitter). I think if this is going to be effective as a grass roots movement, it would need to be sustained over multiple weeks. We would need to encourage every single person on this list, all of our co-workers, family, and friends, to join us in social media.

There are other social media strategies too. Some off the top of my head:

Hijack and respond to tweets from the pols listed below. If they tweet about economic policies or economic expansion in the state, respond with strongly worded tweets that they're actively driving IT businesses out of the state with the new tax.

Add relevant Mass media's Twitter handles when we're tweeting. If reporters see a ton of @ notifications from people complaining about this tax, they will take notice. Again, this has to be sustained - 1 day of tweets won't do it. And, it will need to grow some critical mass.

@MassGovernor

@devalpatrick

@SenStan - Stan Rosenberg

@BenjaminDowning

 

Western Mass Media (very preliminary list):

 

@gazettenet

@kristinpalpini

@jamesflowe

@GazetteHS

@ptuthill


Jeff

Jeff Rutherford
jeffrutherford at gmail.com
413-475-0087

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