[Hidden-tech] Web site analysis report as supplement to Google Analytics, SEO, SEM

[Rob Laporte]

Hi Christian,

I¹ll email you separately with more details, but for the benefit of all
here: 

There are tons of such toolsets out there. Many are ³link bait² or leads
bait and not good; some are excellent. My firm is constantly reviewing them,
has used many over our 15 years, and settled on a few for now. Which one to
choose depends on a precise list of features wanted and on one¹s budget. But
off the cuff, a good tool you can use once per week for free is woorank.com.
This is not sufficient, and even the most robust and costly toolsets have
gaps and require knowledge about which failed tests are truly red alert, or
Scotty merely bellowing that ³the engines can¹t take it any more!², or a
very low-risk problem.

As Chuck noted, SEOmoz offers a good toolset. Raven Tools is also good.
Google Webmaster Tools‹ and Bing¹s‹ are musts. For most tests, there are
various free tools that one can put together in a comprehensive report. The
challenges are learning what to test in the first place, then finding the
few good free ones among the many bad ones, then knowing which problems to
fix first and how. But again, WooRank.com is good start.

Best Regards,

Rob Laporte
President and CEO
DISC, Inc. - "Making Web Sites Make Money"
413-584-6500
Fax ­ 413-553-0745
Rob at 2disc.com 
www.2disc.com 

Note: Increasingly, ISPs, companies and individuals use spam blocking
systems that block legitimate email too. Important emails should be followed
up with a phone call if no reply happens within an expected span of time.





From: Christian Lagier <clagier at gmail.com>
Date: Fri, 28 Sep 2012 09:11:05 -0400
To: <Hidden-discuss at lists.hidden-tech.net>
Subject: [Hidden-tech] Web site analysis report as supplement to Google
Analytics, SEO, SEM

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Hello all,
Do any of you have recommendations for a good online tool for getting a web
site analysis report (as supplement to Google Analytics)? I need a result
that's fairly simple not just giving values, but also gives indication of
what's good and bad (relative to best practices or a web site I benchmark
against, e.g. competitor's site). I am thinking page load speeds, broken
links, number of pages, design issues, and all the SEO elements.
Target is www.epi-ctr.com <http://www.epi-ctr.com> , a Drupal based site. As
enhancements are rolled out, the goal is to keep track of key web site
metrics in addition to all the data we get from Google Analytics, i.e. this
is not a one shot thing, but for ongoing monitoring of progress.
Would you recommend SEOprofiler.com, Google Webmaster Tools, or other?
Also, if you have recommendations for somebody expert in SEO and SEM
specifically for business-to-business lead generation and Drupal
optimization, I'd love to hear from you.
Greetings,
Christian


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