[Hidden-tech] Email service providers

[Jeff Rutherford]

FYI - here's a recent post from the Mailchimp blog about whether or not you should switch to an ESP. The same info could be applicable for other ESPs too - Constant Contact, etc. 

http://www.mailchimp.com/blog/should-you-switch-to-an-esp/

Jeff

Jeff Rutherford
jeff at jeffrutherford.com
413 475-0087 - phone


On Jan 6, 2010, at 12:17 PM, Paul Stallman wrote:

>   ** Be sure to fill out the survey/skills inventory in the member's area.
>   ** If you did, we all thank you.
> 
> 
> I agree with Val, have her talk with Dan Green over at the Green Internet Group, while he does provide services for email, he also knows a whole lot about the best choices for businesses based on their needs.  I'm sure he'd be glad to talk with you or your client and give a helping hand and some advice.
> 
> dan at thegreeninternetgroup.com
> 
> 
> Paul Stallman
> Managing Director
> paul at alias-solutions.com
> 413.364.6147
> alias|solutions
> www.alias-solutions.com
> 
> 
> 
> 
> On Wed, Jan 6, 2010 at 10:03 AM, Jeff Rutherford <jeffrutherford at gmail.com> wrote:
>   ** Be sure to fill out the survey/skills inventory in the member's area.
>   ** If you did, we all thank you.
> 
> 
> 
> Even with an 8,000 name list, why is she considering keeping it in-house? In my opinion, she's going to spend more time, hassle, and frustration dealing with the technical issues involved in email deliverability (DKIM, authentication, making sure she's not sending to spam traps, domain reputation, etc.) vs. working with a reputable email service provider - Mailchimp, Bronto, Blue Sky Factory, etc. And, if she doesn't stay on top of her deliverability stats constantly, if her deliverability goes down the ISPs will note that and start blocking her email further.
> 
> Personally, I wouldn't consider using my own servers and dealing with the minutia of deliverability unless I had a list that grew to 100,000+.
> 
> Jeff
> 
> Jeff Rutherford
> jeff at jeffrutherford.com
> 413 475-0087 - phone
> 
> 
> On Jan 6, 2010, at 7:46 AM, Lisa Sieverts wrote:
> 
>>   ** Be sure to fill out the survey/skills inventory in the member's area.
>>   ** If you did, we all thank you.
>> 
>> 
>>  I should that she's been doing email marketing for a while, her real trouble is in the conversion of this 8000 name list to a better database and picking the right program to use. Dan Green sounds great, but it also sounds like he's a "hosted" solution for email marketing, is that right? She definitely wants to keep the work in house and just needs help with the technical side.
>> 
>> Thanks in advance,
>> Lisa
>> 
>> 
>> On Tue, Jan 5, 2010 at 10:41 PM, Val Nelson <val at valnelson.com> wrote:
>> Hi Lisa,
>> The best expert in the area about email marketing success is Dan Green of The Green Internet Group.
>> http://www.thegreeninternetgroup.com/
>> 866.506.1923
>> 
>> He is a Hidden Tech member.
>> 
>> Best wishes,
>> 
>> Val Nelson
>> 
>> 
>> 
>> _____________________________________
>> Val Nelson
>> 
>> Coach/Consultant 
>> Helping Introverts and Entrepreneurs Make Their Mark on the World
>> 
>> 
>> 413.320.2182
>> val at valnelson.com
>> Northampton, MA
>> 
>> Website & Blog: www.valnelson.com
>> Twitter: www.twitter.com/valnelson
>> LinkedIn: www.linkedin.com/in/valnelson 
>> Facebook: www.facebook.com/valnelson 
>> 
>> Office: Fitzwilly's Building, 25 Main St., Suite 339A, Northampton, MA (not a mailing address) 
>> 
>> 
>> 
>> On Tue, Jan 5, 2010 at 8:17 PM, Lisa Sieverts <lisa at lisasieverts.com> wrote:
>>   ** Be sure to fill out the survey/skills inventory in the member's area.
>>   ** If you did, we all thank you.
>> 
>> 
>> 
>> A friend is looking for help setting up an 8000 person email list for use with a monthly newsletter. I recommended MailChimp to her, but I would love to be able to give her names of Hidden Tech folks with email marketing expertise who could help her out. Please contact me off list if you'd be interested in talking to her about consulting work.
>> 
>> Lisa Sieverts
>> lisa at lisasieverts.com
>> Project Management Consulting
>> 
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