Philip, Great question. Here's a great reference on how defining "Web 2.0" as a term, with any real qualitative or quantitative measures is itself a bit of a cloud! (pun intended for those geeks out there) So best of luck to finding data that shows clear results on it's effectiveness...a better question may be "How is the Internet useful to helping small and medium sized businesses grow?" ref: http://en.wikipedia.org/wiki/Web_2.0 "Whether Web 2.0 is qualitatively different from prior web technologies has been challenged by World Wide Web inventor Tim Berners-Lee, who called the term a "piece of jargon" --- precisely because he intended the Web to embody these values in the first place." Cheers, Charles Uchu Strader charles at gaiahost.coop 1-800-672-8060 x803 ----------------------------------------------------- GAIA Host Collective, LLC http://www.gaiahost.coop "Reliable Internet hosting services from a worker-owned cooperative dedicated to environmental and social sustainability." ----------------------------------------------------- -------------- next part -------------- An HTML attachment was scrubbed... URL: http://lists.hidden-tech.net/pipermail/hidden-discuss/attachments/20100224/0e0417f1/attachment.html