Hey folks - If you're on the fence about the program this Wednesday maybe this email will be the encouragement you need to make it happen. I know that for my clients, figuring out how to track and measure the impact of social media and promotional campaigns on web site traffic and product conversions has become a priority. I expect Derek to have excellent content for us on this topic. Derek Allard, our presenter, has been a long time Hidden-Tech supporter, and has always brought a collaborative spirit and good web counsel to any Hidden-Tech event he has attended (Thanks Derek!) I should also mention for those of you on Twitter, Derek has a good Twitter presence also. http://twitter.com/derekallard Hope to see you this Wednesday! Jon Reed Hidden-Tech Board Member At 12:17 PM 2/13/2010, Jon Reed wrote: >Content-type: multipart/alternative; > boundary="----=_NextPart_000_0073_01CAAB01.570D3200" >Content-language: en-us > >********************************************** >Hidden-Tech Presents: >USING GOOGLE ANALYTICS TO IMPROVE YOUR WEBSITE >********************************************** > > > >When: Wednesday, February 24, 5:30 to 8:00 p.m. (program 6 to 7:30) > > > > >Where: Media Education Foundation, Community >Room, Northampton, MA ><http://maps.google.com/maps?f=q&hl=en&geocode=&q=60+masonic+st,+northampton,+ma+01060&sll=37.0625,-95.677068&sspn=54.884801,113.203125&ie=UTF8&ll=42.320716,-72.633147&spn=0.00633,0.013819&z=16&iwloc=addr>map > >Refreshments: Snack provided, drinks and >sandwiches can be purchased from Woodstar Café next door > >Suggested donation at the door: $10 > >For More information: <http://www.hidden-tech.net>www.hidden-tech.net > > >The days of having a website to have a website >have come and gone. Today's websites are >dynamic, ever-changing environments centered >around objectives and goals. But how do you know >if you are meeting those goals? How do you know >what should be changed on your website? While >many businesses have Google Analytics installed >on their website many of them rarely look at the >data being gathered. For shame! The data >gathered by Google Analytics is invaluable when >considering revisions to your website. Among the >more useful pieces of information are: > >* Most visited pages >* Least visited pages >* Where your visitors are located >* How your visitors are finding your website >* Your bounce rate (how many people visit your site and immediately leave) >* Your best referrers > >All of this information (and more) can then be >used to adapt your website to better achieve >your goals and also help you with determining if >your marketing dollars are well spent. The data >gathered by Google Analytics is invaluable, and >I want to show you how to make the most of it! > >About our presenter: > >Derek Allard recently joined Gravity Switch as a >programmer where he brings a passion for >standards based website design. He has >experience working on large scale projects as >part of a team as well as working independently >with small businesses and non-profit >organizations. He stays current with best >practices for website coding by reading books >and blogs and listening to podcasts. He also >spends considerable time each month analyzing >client websites using Google Analytics as his >primary tool and offers suggestions for website >improvements based on this analysis. Derek >graduated magna cum laude from Franklin Pierce >College with a B.A in English. He also holds >multiple certifications for website design from his post graduate studies. > >************************* >You are receiving this because you are on the Hidden-Tech announcement list. > >If you would like to change your list >preferences, go to the Members page on the Hidden Tech Web site. ><http://members.hidden-tech.net/>http://members.hidden-tech.net > >_______________________________________________ >Latest Hidden Tech details at: http://www.hidden-tech.net >Hidden-announce mailing list >Hidden-announce at lists.hidden-tech.net > >You are receiving this because you are on the Hidden-Tech announcement list. >If you would like to change your list preferences, Go to the Members >page on the Hidden Tech Web site. >http://members.hidden-tech.net