[Hidden-tech] Wednesday, February 24, Join Us for Google Analytics event - here's why

[Jon Reed]

Hey folks -

If you're on the fence about the program this 
Wednesday maybe this email will be the 
encouragement you need to make it happen. I know 
that for my clients, figuring out how to track 
and measure the impact of social media and 
promotional campaigns on web site traffic and 
product conversions has become a priority. I 
expect Derek to have excellent content for us on this topic.

Derek Allard, our presenter, has been a long time 
Hidden-Tech supporter, and has always brought a 
collaborative spirit and good web counsel to any 
Hidden-Tech event he has attended (Thanks Derek!) 
I should also mention for those of you on 
Twitter, Derek has a good Twitter presence also. http://twitter.com/derekallard

Hope to see you this Wednesday!

Jon Reed
Hidden-Tech Board Member


At 12:17 PM 2/13/2010, Jon Reed wrote:
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>**********************************************
>Hidden-Tech Presents:
>USING GOOGLE ANALYTICS TO IMPROVE YOUR WEBSITE
>**********************************************
>
>
>
>When: Wednesday, February 24, 5:30 to 8:00 p.m. (program 6 to 7:30)
>
>
>
>
>Where: Media Education Foundation, Community 
>Room, Northampton, MA 
><http://maps.google.com/maps?f=q&hl=en&geocode=&q=60+masonic+st,+northampton,+ma+01060&sll=37.0625,-95.677068&sspn=54.884801,113.203125&ie=UTF8&ll=42.320716,-72.633147&spn=0.00633,0.013819&z=16&iwloc=addr>map
>
>Refreshments: Snack provided, drinks and 
>sandwiches can be purchased from Woodstar Café next door
>
>Suggested donation at the door: $10
>
>For More information: <http://www.hidden-tech.net>www.hidden-tech.net
>
>
>The days of having a website to have a website 
>have come and gone. Today's websites are 
>dynamic, ever-changing environments centered 
>around objectives and goals. But how do you know 
>if you are meeting those goals? How do you know 
>what should be changed on your website? While 
>many businesses have Google Analytics installed 
>on their website many of them rarely look at the 
>data being gathered. For shame! The data 
>gathered by Google Analytics is invaluable when 
>considering revisions to your website. Among the 
>more useful pieces of information are:
>
>* Most visited pages
>* Least visited pages
>* Where your visitors are located
>* How your visitors are finding your website
>* Your bounce rate (how many people visit your site and immediately leave)
>* Your best referrers
>
>All of this information (and more) can then be 
>used to adapt your website to better achieve 
>your goals and also help you with determining if 
>your marketing dollars are well spent. The data 
>gathered by Google Analytics is invaluable, and 
>I want to show you how to make the most of it!
>
>About our presenter:
>
>Derek Allard recently joined Gravity Switch as a 
>programmer where he brings a passion for 
>standards based website design. He has 
>experience working on large scale projects as 
>part of a team as well as working independently 
>with small businesses and non-profit 
>organizations. He stays current with best 
>practices for website coding by reading books 
>and blogs and listening to podcasts. He also 
>spends considerable time each month analyzing 
>client websites using Google Analytics as his 
>primary tool and offers suggestions for website 
>improvements based on this analysis. Derek 
>graduated magna cum laude from Franklin Pierce 
>College with a B.A in English. He also holds 
>multiple certifications for website design from his post graduate studies.
>
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