[Hidden-tech] [FWD: Need some feedback from the web designers/developers on the list]

[Doug Martin]

I think the words "white label" are being misinterpreted.  I wouldn't be
hiding that it is google analytics data, that would be evident (including a
link to see more info at google.com).  The white label would be for the web
designer to add their own logo to the reports for branding.

Google encourages third party use of their data.  They have an official api
and they feature 3rd party apps that repurpose the data (for both free and
for a fee) at:

http://analytics.blogspot.com/search/label/Analytics%20API

The reason for the repurposing is that the Google Analytics default reports
are overwhelming for non technical people.  I would be digesting the
information and presenting it in a more simplified form.

On Thu, Feb 4, 2010 at 3:18 PM, Paul Siner <paulsiner at gmail.com> wrote:

> Mr. Martin:
>
> A friend passed this along for me to comment, as I'm a web person.
>
> To be blunt, it's wrong and unethical.  How would Google vote on your
> poll?  More importantly, if I was a client and paid for this service (which
> is offered free by its originator) and discovered it was repurposed,
> regurgitated and that you just moved a few words around and applied your
> logo to it, I would be furious and terminate my relationship with you.
>
> Not only would you be compromising yourself, but you would be compromising
> those that you "sold" it to.  Re-packaging and soliciting free services has
> serious consequences....for everyone.
>
> -------- Original Message --------
> Subject: [Hidden-tech] Need some feedback from the web
> designers/developers on the list
> From: Doug Martin <douglasemartin at gmail.com>
> Date: Thu, February 04, 2010 1:36 pm
> To: hidden-discuss at lists.hidden-tech.net
>
> ** Be sure to fill out the survey/skills inventory in the member's area.
> ** If you did, we all thank you.
>
>
> ------------------------------
> Hey folks,
>
> I've been lurking on the list for a while.  I'm a web developer up in
> Shelburne Falls working for a company in NYC.
>
> I have an idea for a side project and I'd like to get some feedback from
> the web designers/developers on the list.
>
> The idea is to build a service that lets you resell simplified white label
> Google Analytics reports to your clients.  You could add your logo and some
> text and customize the data presented to the client.  The reports would go
> out over email based on a schedule you (or the client) sets and be available
> via third party website like how Campaign Monitor works.
>
> So that I don't add noise to this list I've setup a short poll at:
>
> http://dougmartin.wufoo.com/forms/white-label-google-analytics-reports/
>
> Thanks again for any feedback.
>
> - Doug
> ------------------------------
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-- 

- Doug
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