[Hidden-tech] determining the value of Domain names

[Rich]

Unfortunately the easy answer is 'sell it'.
The 2nd best answer is 'what the traffic will bear'

That said - the shorter and more meaningful the name the better,
esp if some big company's marketing group coverts it.

There are services that list/auction names - few can be used as 
authoritative,
listing to get responses, and doing an average might be useful, it will 
be more
valid to the bank, and less beneficial to the domain owners.

BTW -- trademarks are not of value to anyone
but the trademark owner and can not be sold, as case law
has established that the owner of the trademark can claim them,

For references, we manage over 3000 domains and have sold domains
for 6 figures -- it is not something very likely in today's economy.
I would value most domains like any other IP or 'good will' of company 
value.

We can do a more detailed analysis if desired, contact me offline.

Rich


On 4/2/2010 8:41 AM, Sheldon Snodgrass wrote:
>
> Happy Spring Hidden Techies,
>
> How can one determine the value of a domain name?
>
> A good friend of mine, Luke Kettles, Senior Vice President at Chicopee 
> Savings Bank is trying to determine how much value to assign several 
> domain names that may be part of a collateral pool for a company that 
> owns five domain names. He needs to know what the market would be or 
> what value to assign.
>
> Your brilliance please.  Thanks.  If you need to ask some specific 
> questions of Luke you can reach him at lkettles at chicopeesavings.com 
> <mailto:lkettles at chicopeesavings.com>, (413) 598-3193.
>
> Wear sunscreen today.
>
> J. Sheldon Snodgrass, MBA
>
> 413-244-2294
>
> /Less Worry. More Sales. More Money./
>
> www.steadysales.com
>

-- 
Rich Roth
CEO On-the-net

Bringing you complex online systems since the net was young
http://www.tnrglobal.com - Blog: http://www.rizbang.com
Helping move the world:  http://www.earththrives.com


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